Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]

Spotify and Saturday Morning’s New Platform Celebrates Black History Every Day

Spotify and Saturday Morning’s New Platform Celebrates Black History Every Day

 While Black History month came to a close on February 28th, Spotify and Saturday Morning have partnered to make sure contributions and achievements of black creators are celebrated every day with the debut of “Black History Is Happening Now,” an initiative that highlights all throughout the year black artists who continue to shape the […]

Adverty Releases World’s First Programmatic AR & VR Native Ad Platform

Adverty Releases World’s First Programmatic AR & VR Native Ad Platform

Adverty, the next generation advertising platform, has announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type of […]

Guns or Knives and Samsung Open Picture Perfect ‘Studio 9’ to Promote the Galaxy S9

Guns or Knives and Samsung Open Picture Perfect ‘Studio 9’ to Promote the Galaxy S9

Samsung open ‘Studio 9’, a spectacular, interactive art gallery to promote its latest model, the Galaxy S9. The exhibition, devised by agency Guns or Knives, provides the ideal environments in which to try the highly-anticipated new features that are built into the S9 model. With the S9, Samsung have created a phone that is able to […]

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’ Campaign

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’  Campaign

The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

 Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]

Prepare for GDPR: Privacy, consent, and the value exchange

Prepare for GDPR: Privacy, consent, and the value exchange

With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]

YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]

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