Publicis London promotes Katie Hibbard to Chief Strategy Officer

Publicis London promotes Katie Hibbard to Chief Strategy Officer

Publicis London has promoted Katie Hibbard to Chief Strategy Officer. As CSO, Hibbard will lead strategy across the agency’s international client portfolio, which includes Power of One clients and brands such as Fosters, Electrolux and Marriott Bonvoy. Alongside overseeing the agency’s strategic direction, Hibbard will working closely with CEO Trent Patterson and CCO Noel Bunting […]

Lonsdale+Partners Appoints Jocelyne Henri Danet as Group Managing Director

Lonsdale+Partners Appoints Jocelyne Henri Danet as Group Managing Director

Independent branding and design network Lonsdale+Partners has announced the appointment of Jocelyne Henri Danet as Group Managing Director, effective 1 July. Working alongside President Frédéric Messian, Henri Danet will drive commercial momentum and growth for the Group. She will lead business units across Paris, Singapore and New York including brand and design agency Lonsdale and […]

Product of the Year Spotlight on… Nutty Kitchen

Product of the Year Spotlight on… Nutty Kitchen

Whitworth’s Commercial Director of Health, Phil Gowland, talks clean labels, weeknight cooking and gets to the kernel of the product that’s sending plant-based consumers ‘nuts’ for a protein that was sitting in their cupboards this whole time. Tell us about your product and why it resonates with the consumer Whitworths Nutty Kitchen Supermince is a […]

Yes& Invests in Higher Education with the Hire of Kimberly Hallman as SVP

Yes& Invests in Higher Education with the Hire of Kimberly Hallman as SVP

Veteran marketer to lead the agency’s education and nonprofit practice Yes&, a leading independent, fully-integrated creative agency, today announced that Kimberly Hallman has joined as Senior Vice President, Workstream Lead, where she will lead its education and nonprofit practice. In the role, she will guide work for universities, research centers, foundations, and cause-based organizations, supporting […]

Former Playground xyz founder launches Parallel to pioneer Customer Suitability in digital advertising

Former Playground xyz founder launches Parallel to pioneer Customer Suitability in digital advertising

Parallel’s mission is a world first: to put the customer’s voice into every ad impression, using digital twins to identify where ads will resonate most Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today announced his return to adtech with the launch of Parallel, an industry-first platform introducing […]

Shiny Toy Guns Takes its Shot at the UK Market

Shiny Toy Guns Takes its Shot at the UK Market

Independent Pakistani production company brings its distinct South Asian creative perspective to the UK with the opening of a new London office Pioneering service-based production company Shiny Toy Guns has expanded to the UK, marking a significant new chapter for the female-led independent company which is known for work spanning advertising, film, and cultural storytelling. […]

Zulu Alpha Kilo Expands Zulubot Leadership

Zulu Alpha Kilo Expands Zulubot Leadership

Indie creative shop announces new promotions, hires for Zulubot studio Global creative company Zulu Alpha Kilo (Z.A.K.) has announced a new leadership structure for Zulubot, its innovative production arm. The announcement includes a slate of new hires and promotions as Zulubot continues to grow. Founded in 2014 in response to client needs, Zulubot was built […]

Wonderhood Studios and The Diversity Standards Collective launch industry-wide framework to boost inclusion and representation in advertising

Wonderhood Studios and The Diversity Standards Collective launch industry-wide framework to boost inclusion and representation in advertising

Wonderhood Studios and The Diversity Standards Collective have joined forces to launch the Campaign Inclusion Charter to boost inclusion and representation in advertising and are now urging agencies and in-house teams to sign up too. The new initiative is intended to embed inclusion throughout the creative process, ensuring creative work genuinely reflects the audiences it […]

The LinkedIn Strategy Most B2B Brands Are Missing 

The LinkedIn Strategy Most B2B Brands Are Missing 

Why smart companies are activating their executives and how to build a program around it By Elena Kacan – Social Strategy Director, Yes& I’ve been in social media strategy for more than a decade. I’ve watched platforms reinvent themselves, algorithms shift right after I perfected the playbook, and budgets chase every new format that promised […]