Carmichael Lynch announced today the appointment of Brynna Aylward as chief creative officer (CCO), marking a bold new chapter for the storied integrated agency. The adam&eveDDB and GUT Toronto veteran joins at a pivotal point of momentum for the agency as it continues to transform how brands connect with culture and drive business growth. In […]
VCCP, the independent global challenger network, today announces the promotion of three of its outstanding planners, underscoring its commitment to recognising and nurturing talent from within, and strengthening its strategic leadership for the future. The trio of promotions reflect the depth of strategic talent within VCCP: Stefan Siedentopf has been promoted to the newly created […]
Pavone Group’s Lisa Corry-Godby has been promoted to Group Strategy and Communications Director, a move that strengthens integration across strategy, communications, and creative and reinforces the agency’s commitment to delivering sharper, more effective work for clients. In her expanded role, Corry-Godby will lead strategic thinking across the agency’s many disciplines, ensuring that insight, messaging, and creative execution are aligned […]
Senior hire will focus on growing Limelight’s footprint in the Americas Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company’s fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight […]
A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]
Growth Leadership Star Chose Independence Over HoldCo Scale Little Big Engine, the independent creative, production and branding agency, today announced that Ben Myers, former North American CMO of TBWA\Chiat\Day, has joined the agency as Partner. Myers is a well-known star in growth leadership roles at the advertising industry’s most awarded and successful agencies. He spent […]
Award-winning São Paulo studio expands its global footprint with a North American base, bringing acclaimed storytelling and production to the U.S. market and beyond Surreal Hotel Arts, the São Paulo-based creative production company, today announced the opening of its first international headquarters in New York City, marking a significant expansion into the U.S. market. The […]
Felipe Petroni and Daniel Batista will partner with Managing Director Manuela Rinzler and LATAM CCO Renato Zandoná to advance AKQA’s frontier agency vision AKQA Casa has announced the promotion of Felipe Petroni to Executive Creative Director (on the right) and Daniel Batista to Head of Client Services. Together with Managing Director Manuela Rinzler and Chief […]
Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026 WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned […]
Brands today are under pressure. Rising acquisition costs, shrinking organic reach, and the need to show real ROI are making it harder than ever to grow online. In response, global performance partnerships agency Silverbean has launched three new services designed to turn marketing activity into measurable revenue: Amazon Affiliate, Performance Influencer, and Performance PR. The move builds on Silverbean’s […]