By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
Multi-Talented Creative Brings Production, Content And Strategy Experience Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director. Estrada brings 14 years of diverse experience across journalism, filmmaking, advertising, global content production, creative storytelling and leadership to his role. He joins Brandon from Cargo, Greenville, South Carolina, a B2B […]
Grey today announced the appointment of seasoned industry leader Jai Kotecha as Chief Executive Officer of Grey London. Kotecha will be responsible for accelerating growth and opportunity for Grey London’s clients, attracting and nurturing the industry’s brightest talent, and ensuring the agency continues delivering ‘Famously Effective’ ideas that not only shape culture but also drive […]
2026 predictions By Paul Greenwood, global head of research & insight at We Are Social Social search: “Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as on Google. In particular, text-based social platforms are going to see increased interest from brands because they’re so often used to […]
Employer branding and attraction marketing agency FourthWall has appointed new hire Katie Theofanous to the role of Client Lead. The move sees the firm reinforce its commitment to ongoing growth as it continues to expand its reputation for developing award-winning strategic employee brand activations. With experience spanning in-house, agency, brand, and experiential environments, for brands including […]
Agnes Fischer Named U.S. CEO & Samira Ansari Joins as U.S. Chief Creative Officer Grey today announced new executive and creative leadership for its U.S. studios. Agnes Fischer has been elevated to U.S. CEO while Samira Ansari has been appointed U.S. Chief Creative Officer, marking a powerful creative homecoming for this internationally awarded and commercially impactful leader. This move will […]
Particular Audience, the AI-powered personalization and retail media company behind Adaptive Transformer Search and Gradient-Boosted Retail Media, today announced the promotion of Beth Smith to Vice President, Customer Success & General Manager, UK. Previously Global Head of Account Management, Smith will continue lead Customer Success globally while overseeing operational and commercial strategy for the UK […]
Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B […]
Dan Brown’s long-awaited eighth book, The Secret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books […]
Veteran Healthcare Strategist Will Amplify Agency’s Expanding Healthcare Practice Yes&, the independent fully integrated marketing agency, has recruited Jean Hitchcock to serve as senior healthcare advisor. A veteran strategist with 20+ years of experience in the healthcare system and at healthcare marketing communications firms, Hitchcock will lead strategy for the agency’s rapidly expanding healthcare offerings. […]