Media veteran is creating new approaches to defining dynamic local audiences while transforming the agency’s culture. Moroch, a premier agency for such franchise marketers as Honda, McDonald’s, and Planet Fitness, has named Jaquie Hoyos Chief Media Officer. Since joining Moroch as EVP/Media Services in 2020, Hoyos has revamped the agency’s approach to media by introducing […]
St Luke’s has appointed award-winning strategist Flora Proudlock as Strategy Director, to lead a number of the agency’s accounts, including online supermarket Ocado. She will report to Chief Strategy Officer at St Luke’s, Dan Hulse. Proudlock joins from The&Partnership London where over seven years, she was both head of strategy at ATN, The&Partnership’s digital content […]
Digital agency doubles its office size as turnover grows 30% YOY Digital agency Perfect Storm has appointed George Vann as Sales and Marketing Director. George joins from Ingenuity, where he was managing partner, responsible for establishing the company’s first ever hub in the North. His 12-years of experience spans time leading Business Development and Marketing for McCann […]
Catherine Murray brings over 20 years of publisher and ad tech experience to the people-first Authentic Consent Service as it cements its position in the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has appointed seasoned publishing professional Catherine Murray as Head of Partner Services. […]
The brand uplift measurement specialist has recruited ex-Meta data science specialist Gareth Lloyd and three other key hires Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as Head of Research and […]
Lodder completes UK leadership team Digitas has appointed Matt Lodder as its new Chief Operating Officer. The announcement follows a year of growth for the agency in which it has doubled down on creativity and strengthened its role as a strategic partner to clients. Reporting to CEO Jennifer Berry, Lodder will be responsible for supercharging […]
The nation’s largest psychology-driven marketing firm, Intermark Group, has hired Samantha Paulo as chief growth officer. In her new role, Paulo will leverage a comprehensive approach to business innovation and growth, lead marketing and PR teams to optimize cross-departmental capabilities, identify new business opportunities, and drive revenue growth. As marketers look to the behavioral sciences […]
GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]
This might be hard for some brand managers to hear, but consumers don’t care about your brand or product. They don’t care about your ice cream, your hospital’s award-winning staff, or your pale ale’s “exceptional balance of seasonal flavors.” At least, not the way you might be presenting those topics. Consumers just want to be […]
Manifest Partner Helen Kenny has been promoted to become the independent group’s first global COO, overseeing its six studio teams and its continued service expansion Global brand communications group, Manifest has today announced the appointment of its first Chief Operating Officer. Helen Kenny has been promoted to the group position, and is now responsible for […]