North American agency group strengthens its e-commerce expertise with strategic acquisition of retail media Amazon specialists Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition of Yeoman Technology Group, a leading consultancy specializing in the management, optimization and execution of organic and paid Retail Media strategies […]
Leo Burnett UK has appointed Lilli English as its new Chief Strategy Officer In her role, English will lead the agency’s award-winning strategy department, shaping planning across the client portfolio and working closely with CEO Carly Avener and Chief Creative Officer Mark Elwood to drive new business and fuel agency growth. She will report directly to Avener. Bringing […]
VCCP, the global challenger network for challenger brands, has promoted David Masterman to Executive Creative Director, bolstering the creative leadership at its London headquarters. David’s promotion comes at an exciting time for VCCP, as the agency continues to grow and make work that genuinely connects with people. Fresh from being named both UK and Global […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]
Promotion Comes on Heels of the Agency’s Rebrand, Underscoring Commitment to Boundary-Pushing Creative Innovation Brandon, the flagship, integrated, full-service marketing agency of TBA Worldwide, today announced the promotion of Austin Scott to chief creative officer from his previous role as creative director. In this new position, Scott will oversee creative vision and excellence across the agency and […]
Marketing’s top job isn’t dying, it’s evolving dramatically and after four years of research with CMOs and challenger brands, Rival’s The Future of the CMO reveals why the CMO role is under siege and how forward-thinking leaders can seize this moment of transformation. Rival Co-Founder and CEO Eric Fulwiler explains, “Only 71% of Fortune 500 […]
Award winning design and technology agency, Athlon, is going for growth with a number of new senior hires. The global agency headquartered in London has recruited Velda Croot as VP Growth and Gemma Craig as Client Services Director. Croot joins from brand design agency Lewis Moberly while Craig comes from Omnicom digital experience agency, Critical […]
Independent brand design agency Brandon Consultants is pleased to share news of its latest senior hires to support the agency’s growth: Ben Marshall, who joins as Creative Director, and Rose Akehurst, who takes on the newly created role of Head of Growth. With a unique background in brand design and campaigns, and most recently driving […]
Independent agency Quiet Storm has hired Massimo Fiori as its new Client Development Director. Massimo joins from Anomaly, where he held the position of Global Business Director for over three years. Massimo’s role as Client Development Director is newly created at Quiet Storm on the back of recent growth and as part of its longer-term […]
ROAST, the award-winning performance media agency, has today announced a key restructure of its Organic department, introducing two specialised leadership roles: Organic Performance Lead (Technical) and Organic Performance Lead (Content). These strategic promotions reinforce ROAST’s commitment to delivering exceptional SEO results while continuing to scale and innovate its Organic offering. In recognition of their expertise, […]
