‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
Steve brings extensive experience of building global brands and agencies Global experiential agency Collaborate welcomes Steve Harding to its advisory board. Steve’s task is to support, challenge and advise Collaborate as the agency strategically plans its next step in evolution. He will also help position Collaborate on the worldwide stage. Says Ben McMahon, founder and […]
Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative. The launch of Curation as a Service (CaaS) has […]
Innovative Sprint Agency Offering 5-Day ‘Beer Runs’ Led by Dana Hork and James Wood, the “AOR Alternative” debuts with Virgin Galactic, Perfect Bar, Hally Hair, DIG, and Don’t Ban Equality In a bold move to disrupt the traditional agency model, former Walmart client/agency team Dana Hork and James Wood have teamed up to launch Beers With […]
Serving as Head of Account Management Since 2020 Robert W. Sprague, founder and CEO of full-service agency Yes& today announced the promotion of Jeff Nowak to chief client officer (CCO). Nowak is now tasked with creating a world-class experience and deepening relationships with the agency’s full range of clients. He has also been charged with simultaneously building, shaping and […]
Industry veteran Kareem Cervantes has joined independent, integrated marketing agency The Many as Marketing & Communications director. In his role, he will oversee the agency’s marketing efforts and help to amplify the company’s philosophy around participatory marketing, a discipline dedicated to creating work that resonates with audiences, starts conversations and demands engagement. “It is truly an exciting […]
We Are Social has today announced that Matt Roberts has been appointed as UK managing director of Hello, a sister agency to We Are Social that specialises in culture-focused strategies and creative campaigns for entrepreneurial brands. Hello has been launched as a result of demand from brands looking for agencies with expertise in culture and […]
YouGov has appointed Marc Ryan as its Chief Product Officer (CPO) to lead YouGov’s industry-leading suite of audience intelligence, brand tracking and behavioural products. Marc’s initial focus will be on YouGov’s data products, and he joins YouGov to oversee its product strategy with a focus on customer-centric innovation. In his new role, he will set […]
Hue & Cry | Certified B Corp announces the appointment of Mike Beukes as Executive Creative Director. Beukes brings with him over 20 years of experience leading creative across iconic brands including Sony, Mastercard, Pepsi and Glenfiddich. Beukes has worked for multiple world-renowned agencies over the past two decades, including Saatchi & Saatchi, TBWA, Publicis, Engine, and […]
Jordan focuses on the intersection of business acumen and transformative creative to drive the #1 U.S. B2B agency into the future Bader Rutter announced today David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of the board of […]
