February 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Powered by Warm Street founder Theo Gentilli BEYOND is a new community for culture marketers which has launched in the UK. It brings a unique opportunity for brands to connect, grow and dive first-hand into once-in-a-lifetime experiences. Piloted in 2024, the community has taken already flight with 132 brands such as Nike, Red Bull, Diageo, Spotify and […]
Brand-new Multicultural Media Disruptor Reshapes U.S. Hispanic Youth & Healthcare Engagement with a Culture-First approach Relevant+, the independent culture media group redefining the U.S. Hispanic market, today announced unprecedented growth since its founding less than two years ago. In just 10 months, the company has achieved a 10X revenue increase, expanded its Fortune 500 client roster by […]
Dave Newton joins from Future Plc following 20-year media career Active International, the global Corporate Trade company, has appointed experienced media professional Dave Newton as its first head of agency partnerships – North & Scotland. Newton joins from 10 years at Future Plc where, based in Manchester, he worked as business director. Newton’s media career spans more than 20 years […]
Global Experiential & Commerce agency Momentum Worldwide announces the promotion of Alessandro Camaioni to the role of Head of Commerce Strategy, UK. Alessandro will be responsible for driving commerce strategies across Momentum’s varied portfolio of clients. Alessandro will work closely with Momentum’s Global Commerce Lead, Jennifer Olliges, and will focus on advancing key partnerships, including […]
BY Jamie Whitburn, Consultant – Stirred AI is transforming healthcare communications, streamlining processes and generating real-time insights that enhance efficiency and creativity. However, the rush to integrate AI into healthcare communications comes with risks, specifically regarding misinformation and bias. These risks need to be mitigated effectively, with AI being balanced alongside human creativity, making this point in time […]
LADBROKES ANNOUNCES the signing of former England and Yorkshire cricketer, and Strictly Come Dancing winner Darren Gough as its newest ambassador. The former fast bowler and Barnsley FC fan will provide Ladbrokes’ customers with his insight and expert opinions across multiple sports including cricket, football, golf, boxing and the next series of Strictly. The partnership […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
In a defining moment for the renowned interior design agency, DesignLSM proudly unveils its brand evolution as DLSM Studio. This transformation reflects a new generation, as Holly Hallam and Rachel Pratt put their mark in the sand with the studio’s strong strategic approach to crafting commercially successful, striking brands and environments, offering strategy, branding, and interior […]
Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team, Nian He and Tiago Beltrame. Reporting to Chief Creative Officer Noel Bunting, He, who is from China, and Beltrame, from Brazil, join the Publicis London fold from HeimatTBWA Berlin, and will be working across the agency’s wide variety […]