Miroma Founders Network appoints Head of Clients and Head of Planning 

Miroma Founders Network (MFN) has strengthened its senior talent with the appointment of a Head of Clients and a Head of Communications Planning who join from major network roles.

Guy Swadling, (Pictured-Left) joins the company as Head of Clients from his role at Initiative (now Omnicom Media) while Cameron Davies, (Pictured-Right) is named Head of Communications Planning – a newly created role – from his position as Planning Partner at Wavemaker.

With senior leadership experience across some of the industry’s biggest networks, the duo bring deep strategic and planning expertise to MFN’s client relationships. Swadling joined Initiative in January 2022 as Group Director, rising to Head of Client & Commercial Growth where he oversaw client leadership and business growth.

Davies spent four years at Wavemaker, latterly as Planning Partner, where he led the strategic planning across top-tier clients including Nationwide, Square, Colgate, Heathrow and Fidelity. Prior to this he spent a decade working at Hearts&Science, Mediacom and Zenith.

Both will report to Abigail Morrish York, Managing Director of Miroma Founders Network. Miroma Founders Network is a marketing and media agency built and run by serial unicorn founders that help grow ambitious businesses, including Airwallex, VOY , BOYLE Sports and Simba Mattresses.

Abigail Morrish York, Managing Director, Miroma Founder’s Network, said: “We’re really excited to have Cam and Guy join us; both have incredible experience working with ambitious brands with a large appetite to scale. Their strategic capabilities and client leadership expertise means better, faster growth for our clients.”

Source: Miroma Founders Network(MFN)

  Agency, Business, Head of Clients, Head of Communications Planning, Leadership, Marketing, Media