On October 19, Cadbury took their partnership with Age UK to the next level by launching a ‘Donate Your Words’ shop, where money had no value – but your words did. The UK’s favourite chocolate brand purchased the stock on behalf of the public, so that they could choose any item they wanted in […]
Values-driven digital marketing agency, Alpha Digital has launched a new one-year Graduate program. The fast-paced initiative puts university graduates face-to-face with some of Australia’s biggest eCommerce brands while giving them a taste test of the agency’s full suite of digital specialisations. Alpha Digital’s team comes from a diverse range of disciplines – spanning economics, pharmacology, […]
M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]
In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. The Göteborg Film Festival think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A […]
Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]
On National Coming Out Day (October 11) in the Philippines, The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated with the LGBTQ+ community through the launch of its “My 2nd First Birthday” campaign. The advocacy aims to celebrate the second time a person recognises his/her/their new gender identity in a bid to renew lives, […]
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]
INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]
Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed […]