New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with WOODCHUCK USA, documented by global storyteller National Geographic. As creator of one of the most famous flames of all time, Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. […]

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]

Beautiful New Promo Sees Moon Landing Through the Eyes of First Black Female Astronaut

Beautiful New Promo Sees Moon Landing Through the Eyes of First Black Female Astronaut

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9, and ENVY Advertising have teamed up on a powerful new promo, ‘Full Circle’. Centred around the first black female astronaut, Mae Jemison, the film promotes The John F. Kennedy Presidential Library and Museum’s new interactive documentary app, JFK Moonshot. The app, created by […]

Budweiser summons new rock bands to show that #RockIsAlive

Budweiser summons new rock bands to show that #RockIsAlive

In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honour of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production […]

Tinder and RPM match for British Summer Time festival campaign

Tinder and RPM match for British Summer Time festival campaign

Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July).  The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded seating area, bubble […]

Space extends Häagen-Dazs’ passion for fashion with Berlin designer, Kilian Kerner

Space extends Häagen-Dazs’ passion for fashion with Berlin designer, Kilian Kerner

Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

Over half of British children (59%) would choose being read a story by their parents over an extra 30-minutes screen time, according to a new study into family reading habits released on July 10. The research was commissioned by the UK’s largest airline easyJet to mark the launch of a European-wide initiative to make it easy for […]