Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep.  Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

On National Coming Out Day (October 11) in the Philippines, The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated with the LGBTQ+ community through the launch of its “My 2nd First Birthday” campaign.  The advocacy aims to celebrate the second time a person recognises his/her/their new gender identity in a bid to renew lives, […]

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]

Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]

Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed […]

Unseen Launches Bold New Campaign to Save Its Modern Slavery Helpline

Unseen Launches Bold New Campaign to Save Its Modern Slavery Helpline

Anti-slavery charity Unseen is launching a striking new campaign to help raise £800,000 to save their Modern Slavery Helpline which is threatened with closure. The powerful new OOH and social media campaign by London creative agency Aesop, entitled #UnseenStories, builds to Anti-Slavery Day 2019, on Friday 18th October, with a call to the public to change their profile picture on social […]

River Island exclusively launches The Samantha Faiers Edit

River Island exclusively launches The Samantha Faiers Edit

River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit. The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, […]

MarComm’s Star Parade: Meet Uttara Masting

MarComm’s Star Parade: Meet Uttara Masting

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Uttara Masting is star who has been shining for nearly two decades now. She is an experienced branding specialist with a proven track record in developing and growing global brands for blue-chip corporates […]