Charmin at CES – Built by an Agency

At CES, Charmin announced a robot built to help you in your most vulnerable moment. The RollBot “delivers a fresh roll of Charmin to you so you won’t have to be left in a bind ever again.” The RollBot is part of a trio of “conceptual prototypes” developed by Saatchi & Saatchi NY’s PG One.

Charmin’s relentless obsession to help people “Enjoy the Go” by creating a better bathroom experience extends into the future to address top potty pain points everyone can relate to:

  • RollBot – RollBot is a first-of-its-kind robot that, when controlled with a smartphone using Bluetooth, delivers a fresh roll of Charmin to you so you won’t have to be left in a bind ever again. Its futuristic design uses self-balancing technology to give it a more bear-morphous look.
  • SmellSense – An electronic sensor monitoring system that lets you plan ahead and check how the bathroom smells without having to experience it yourself. It is calibrated to detect carbon dioxide or hydrogen sulfide found in a *toot* or *two*. SmellSense notifies you via a GO/NO GO display on the status of the stench and when it’s safe to go in.
  • V.I.Pee – A premium porta-potty experience enhanced with Oculus Rift S VR that will transport a GOer missing out on any moment – whether it be an event or concert – to the front row so you never miss a beat while on the seat. You can pick up right where you left off before the call of nature rolled in, with the bathroom being the best seat in the house.

“Why Charmin Go Labs?  When you’re as committed as Charmin is to making the world’s best toilet tissue, you can’t help but experiment with other ways to help people “Enjoy the Go!” –David Corr, EVP/ Executive Creative Director, PG1

“At Charmin, we’re always on a mission to bring people a better bathroom experience, and while that starts with the best TP, Charmin GoLab allows us to finally expand beyond just the seat,” said Rob Reinerman, Charmin Brand Director. “The concepts we’re bringing to CES are a playful way to showcase our relentless obsession with helping people Enjoy the Go now and into the future.”

Source: Saatchi NY

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