Cheshire-based digital marketing agency Pretzel Group has rebranded to Ideate aligning the business with its current proposition – bringing ideas and data together to deliver high-performing marketing campaigns and websites.
The new identity comes on the back of continued growth, new business wins and increased specialism in Shopify and WordPress website design and development. Further expertise in Technical SEO and Digital PR enables the agency to provide full-service digital strategy and ongoing support to clients across a variety of sectors from eCommerce and retail to hospitality, aesthetics and clinics.
The agency is headed by Ideate Director and Founder John Butcher, who said: “The Pretzel Group was formed in 2020 with a different purpose, and our vision and expertise has shifted in a new direction. Ideate cements our current position as an innovation leader and strategy consultant rather than just another digital agency.
“It feels the right time to rebrand as Ideate to highlight our capability to deliver a big agency service, and big ideas, but delivered as a small team of experts. We’re not just about tactical execution, but leverage data-driven insights, technology and take a value-led approach to client relationships to deliver the things that matter.
“As brands face soaring digital advertising costs and shrinking marketing budgets, businesses must look at sustainable, long-term marketing strategies – this is where a well-optimised website, robust SEO strategy and a strong digital PR presence become crucial. Rising costs and increased competition mean that businesses must rethink their approach to digital marketing. This is where we see growth and why our expertise is attracting new clients.”
John added: “Our rebrand is underpinned by a strong period of growth, as we focus more on our core specialisms. Starting 2025 as we mean to go on, we’ve already won a number of competitive pitches adding exciting new business to our client roster.
“We were appointed by Mint Finance LTD to create its online presence and delivered a fully-optimised, high performing development project in just six weeks. We’ve also created a new WordPress site for Cheshire agency The PR Boutique and will be supporting the high-performing business with increased organic rankings and site development.
“In addition, long-standing clients, like Pagazzi have asked us to continue our relationship and build on our work, whereby we have positioned them as the number one “ceiling lights” brand in the UK.
“As we enter a new chapter, as Ideate, we’re looking forward to growing our team and driving continued success for our clients.”
Source: Ideate
Cheshire digital agency Pretzel rebrands as Ideate added by newsroom on
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