Chicago-based strategy and design agency VSA Partners helped the data center provider strengthen its brand focus on data center density, scalability and certainty of execution. VSA Partners, a strategy and creative agency, recently announced the launch of new brand identity work for client EdgeCore Digital Infrastructure. The work was created to better reflect EdgeCore’s updated […]
Balancing the tradition and history of Borussia Dortmund with the love, intensity and fighting spirit of the beloved club today, the new brand evolves BVB for fans in Germany, and beyond. Together we go all in. Borussia Dortmund, known by fans across the world as BVB, is one of Germany’s most successful and popular football […]
Specsavers’ award-winning in-house creative agency is rebranding from Specsavers The Agency to Specsavers Creative. Since the business launched in 1984, Specsavers has been pioneering in its strategy to build its creative expertise in-house rather than outsource it to an external creative agency. At the time, it was a bold move, but the results speak for […]
DLMDD, the creative sound branding agency, today unveils a new brand identity, bringing together the agency’s full and expanding range of services under one roof, from sonic branding and music supervision to bespoke composition and music strategy. DLMDD is an agency of advertising-wired musicians making brands famous for how they sound, with clients including Cadbury, […]
The Wine Flyer is the first of its kind – an e-commerce platform opening up a completely new way to spend and collect Avios on purchases beyond travel; on wine, spirits and beers. While their rapid launch achieved great market traction, their identity at inception wasn’t a true reflection of their unique perspective on the […]
Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP) – INSPIRE and 15 Billion. The rebrand reinforces the enlarged organisation’s role and purpose as a flagbearer for a more diverse workforce across the capital. Retaining the INSPIRE name as the more established […]
Metaforce partners with leading enterprise software company to drive a comprehensive rebranding effort, launching this week. Metaforce, the ‘special forces’ of marketing, and its client FinancialForce, the platform for services businesses, today jointly announced the launch of Certinia, the new name for FinancialForce. FinancialForce chose Metaforce to lead its global rebrand, and the name change […]
B&B studio has partnered with premium ingredient company Belazu on a strategic repositioning and rebrand, designed to elevate the brand’s presence on- and off-shelf, optimise its portfolio and design system, and bring distinctiveness to a crowded retail category. In keeping with its strong heritage as a premium ingredient supplier to chefs, Belazu had developed a […]
Creative company Mrs&Mr has rebranded Blink Fitness, the premium and affordable feel-good fitness brand with more than 100 locations. The new visual identity system refreshes the Blink look and feel, to elevate the brand’s positioning as “aspirational, approachable and accessible to all.” “Through research, we uncovered that Blink’s unique selling point is ‘inner fitness.’ It’s […]
Digital agency Dark Horse has launched a new website and brand identity to reflect its supercharged growth as it bolsters its reputation for continuing to push boundaries in digital marketing. Having recruited 11 new hires in the last 11 months, the agency now has a headcount of 29 after winning a cluster of new clients […]