Activewear for the power age Without has designed a new identity for activewear brand BAM, challenging a category obsessed with youth by speaking directly to the BAM customer: Power Age Women. Pushing boundaries with high-performing pieces, while committing to do better for people and planet, BAM has always made a different kind of activewear. But […]
What if tomorrow’s retail was shaped by the foodies, shoppers and leisure-lovers on whose custom its value depends? With a people-first approach, Without has rebranded leasing agency P-Three to bring a consumer mindset to a traditionally corporate industry. The world of leasing often feels inaccessible and dominated by the language of consultants: renders of spaces […]
North-West based design studio Into the Light have rebranded Regal, a leading UK wholesaler and distributor of FMCG products, based in Merseyside. The major rebrand is a key part of Regal’s ambitious growth plans for 2024 and beyond. The fresh, contemporary new look is based around a central smile logo, reflecting the business’s open, warm […]
B&B studio has partnered with Edgewell-owned Wilkinson Sword to rebrand and revamp its shaving and grooming portfolio, introducing contemporary design confidence while re-emphasising the brand’s unique heritage. The rebrand cements Wilkinson Sword’s role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings. The Blade Masters since […]
The digital ad platform renews its commitment to cutting-edge technology and great customer service Programmatic enabler Limelight Inc., formerly Project Limelight, has announced a rebrand as it celebrates its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine human […]
“Amplifying the whispers of Mother Aruba” A National Park Foundation (now the Aruba Conservation Foundation) is the conservation on Aruba, tasked with protecting over 24% of the island’s natural habitat. Branding agency, How&How, partnered with ACF to create a new brand capable of rallying local support for Aruba’s caves, wetlands, mangroves, dunes and the flora […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
DesignStudio has partnered with parent company Zepz to create a new brand identity for its global remittance brand, Sendwave, that reflects Sendwave’s mission and supports the company in its next phase of growth. Founded in 2014, Sendwave is a digital platform offering money transfers from countries in North America and Europe to those in Africa, […]
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
STORMBRANDS, the branding, design and communications agency, has set Invicta Finance up for future growth with a new and dynamic brand. A bold new creative platform for the boutique asset finance advisory firm is centred around the idea of ‘Partners in Ambition’. Invicta Finance is active in business aviation, yachting and high-end real estate, serving […]