The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
DesignStudio has partnered with parent company Zepz to create a new brand identity for its global remittance brand, Sendwave, that reflects Sendwave’s mission and supports the company in its next phase of growth. Founded in 2014, Sendwave is a digital platform offering money transfers from countries in North America and Europe to those in Africa, […]
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
STORMBRANDS, the branding, design and communications agency, has set Invicta Finance up for future growth with a new and dynamic brand. A bold new creative platform for the boutique asset finance advisory firm is centred around the idea of ‘Partners in Ambition’. Invicta Finance is active in business aviation, yachting and high-end real estate, serving […]
Chicago-based strategy and design agency VSA Partners helped the data center provider strengthen its brand focus on data center density, scalability and certainty of execution. VSA Partners, a strategy and creative agency, recently announced the launch of new brand identity work for client EdgeCore Digital Infrastructure. The work was created to better reflect EdgeCore’s updated […]
Balancing the tradition and history of Borussia Dortmund with the love, intensity and fighting spirit of the beloved club today, the new brand evolves BVB for fans in Germany, and beyond. Together we go all in. Borussia Dortmund, known by fans across the world as BVB, is one of Germany’s most successful and popular football […]
Specsavers’ award-winning in-house creative agency is rebranding from Specsavers The Agency to Specsavers Creative. Since the business launched in 1984, Specsavers has been pioneering in its strategy to build its creative expertise in-house rather than outsource it to an external creative agency. At the time, it was a bold move, but the results speak for […]
DLMDD, the creative sound branding agency, today unveils a new brand identity, bringing together the agency’s full and expanding range of services under one roof, from sonic branding and music supervision to bespoke composition and music strategy. DLMDD is an agency of advertising-wired musicians making brands famous for how they sound, with clients including Cadbury, […]
The Wine Flyer is the first of its kind – an e-commerce platform opening up a completely new way to spend and collect Avios on purchases beyond travel; on wine, spirits and beers. While their rapid launch achieved great market traction, their identity at inception wasn’t a true reflection of their unique perspective on the […]
Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP) – INSPIRE and 15 Billion. The rebrand reinforces the enlarged organisation’s role and purpose as a flagbearer for a more diverse workforce across the capital. Retaining the INSPIRE name as the more established […]