As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing, or stop you living the life you want. Bulletproof were appointed to work with TENA in 2016. Essity approached Bulletproof to build a distinctive […]
Global brand experience agency DesignStudio unveils a full rebrand for Tencent Games, the largest video game company in the world. The rebrand sparks a new era of global visibility for Tencent Games, leading an inclusive, positive culture that reflects the diverse, playful nature of gaming today. Mars Hou, Vice President of Tencent Games says, “We […]
Mixcloud is 10. To mark the occasion the audio streaming platform is launching an all-new brand identity, created in collaboration with digital-first design agency Studio Output. At the same time Mixcloud is announcing its mission for the next decade: to get more fans directly supporting the creators and cultures they care about. Making waves in […]
-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-
Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]
Around 16 million people in the UK have been priced out of financial advice. To bridge this gap, Multiply – the UK’s first FCA-approved automated financial advisory app – provides free expert advice that challenges people to live up to their financial potential. Today, Multiply unveils a rebrand developed in partnership with London-based branding agency […]
Adtrak, a leading digital marketing agency based in Nottingham, has announced the launch of an exciting company rebrand and new website. The new brand forms part of Adtrak’s extensive change programme, ‘Change for Growth’, which was developed to improve the agency’s client experience, facilitate growth and reinforce its reputation as a great city-centre employer. The […]
Design studio Gretel today unveils its rebrand for the NYC based Stefanie Nelson Dancegroup in advance of the group’s 20th anniversary. The rebrand by Gretel centers on a new design language that captures the unique movement style of SND. It’s fresh but classic, flexible but singular, and offers a brilliant blueprint for how a cultural […]
Europe’s largest independent communication agency celebrates its half centenary in 2020 and kicks off the new year with a new ‘House of Communication’ branding.
At the start of 2020, Serviceplan´s anniversary year, Europe’s largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding. The ‘House of Communication’ concept brings together creation and […]
In celebration of its 13-year anniversary, Substantial, a digital innovation and build studio, has unveiled a rebrand created to embrace and reflect the studio’s optimism for the future of technology. While the studio has earned a reputation over the years as a trusted partner in creating hundreds of ambitious digital products for its extensive list of clients, it’s also one of the […]
RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]