citizenM’s first West Coast hotel is now open in Seattle’s South Lake neighbourhood.

Global hotel innovator citizenM disrupts the traditional hospitality industry once more with its new app for the new era of travel

citizenM – the award-winning Dutch hotel and lifestyle company – has opened the doors to its newest hotel in Seattle’s South Lake Union neighbourhood. The opening is notable for many reasons: it’s the 20th citizenM hotel overall; the first opening of 2020, and the first on the West Coast.

citizenM Seattle South Lake Union is a 264-key, seven-storey hotel at 201 Westlake Avenue between North and John Streets – ideally located for business and leisure. Amazon and Microsoft headquarters, the Space Needle, the Washington State Convention Center and Pike Place Market are all neighbours.

The hotel facade is wrapped by an extra-large innovation-themed art piece by Jesse LeDoux – a formerly Seattle-based art director of Sub Pop Records. Inside on the ground floor, the Native American artist Jeffrey Veregge – also a Seattle resident – has contributed a large-scale tech-themed mural in his unmistakable comic-book inspired style.

citizenM isn’t ‘just another hotel in town’. citizenM’s guiding philosophy is ‘affordable luxury for the people’ – where the ‘people’ are modern travellers who want a stylish, convenient, tech-rich experience in a central location, but not at an exorbitant price. citizenM Seattle South Lake Union hotel packs all the signature brand features: just one type of bedroom, 24/7 food and drinks, free movies, superfast free Wi-Fi, high-quality design and world-class art. The tech-rich experience is now enhanced by the world’s first contactless capabilities via citizenM’s new app.

Affordable luxury gets smart with citizenM’s contactless experience

Now, more than ever, citizenM’s main goal is to alleviate the health and safety concerns of global travellers. In June 2020, citizenM launched its first app for iOS and Android devices, giving guests more control over their stay than ever before.

citizenM’s famous one-minute check-in via the self-service kiosk can now be done via the app on the way to the hotel and guests can also use their own smartphone to open the room.

The contactless experience continues in the bedrooms. All room controls – lights, blinds, temperature, colour settings and entertainment – can now be done through the citizenM app, without touching the in-room tablet or wall switches.

Through the app chat function, the guests will soon be able to request services like extra pillows and toiletries, report faults in the room and book wake-up calls. Daily food and drinks menus are already viewable in the app, with full order-placing functionality coming soon as well.

All items available for purchase at the hotel – collectionM gift assortment, food, drinks, snacks, books and travel essentials – can be charged to the room, then paid for via the app.

A fully contactless check-out is also available, with guests able to settle any remaining balances through the app.

Smart Design

Like the rest of the brand’s portfolio, citizenM collaborated with its long-time architecture partner, concrete Amsterdam, and luxury furniture supplier, Vitra. At street level, the recessed corner entrance leads not into a traditional lobby with a reception desk, but into a living room that feels like home: furnished with plenty of couches, chairs, tables, books and art. In the heart of the living room – a canteenM, beautifully illuminated by an overhead skylight, serving food and drinks 24/7. Most food is sourced in Washington, giving even those on a short Seattle stop a chance to taste something local. From the living room, the guests enjoy a view of the neighbourhood through enormous floor-to-ceiling windows on three sides of the space.

The inspiring, energetic vibe of the living room carries through to the societyM meeting spaces, each positioned to face the street and the neighbourhood. Four stylish meeting rooms (the largest for up to 16 people) come stocked with Vitra furniture, tech essentials, unlimited coffee, tea and water, stationery and walls to write on. The rooms are available to book on AM, PM and all-day basis, with delicious local catering available by request.

Upstairs, the 264 bedrooms are all one style – cosy in size, but perfectly optimised for relaxation with a wall-to-wall window, an enormous XL king-size bed topped with finest quality European linen, duvet and pillows; a jetlag-busting power shower, and an HD TV with free movies. Superfast free Wi-Fi is unlimited and perfect for streaming own films or music straight to the TV. A MoodPad tablet controls the ambience, from temperature to blinds to entertainment. It is also preloaded with the Brainwaves moods – citizenM’s exclusive music-and-light compositions,

scientifically proven to alleviate the common stresses of travel: anxiety, sleeplessness and lack of focus.

citizenM ambassadors – the human touch

The citizenM hotel ambassadors make the whole world feel at home – they are the people who love people. Every one of them is empowered to do what’s right for the guests, and trained to take on any role – barista, mixologist, concierge or receptionist. At citizenM, guests who need attention are never sent to ‘speak to someone else’, but instead receive genuine warmth and attention from every ambassador.

About citizenM’s new app

To keep guests choosing citizenM over any other hotel, the lifestyle brand ​is going beyond its existing technology into the future of travel – with the new citizenM app. The app streamlines the guest experience across all hotels with some truly amazing functionalities:

  • –  fully contactless check-in/out
  • –  payment for all in-hotel purchases
  • –  full room ambience control – lights, blinds, temperature
  • –  pre-select a room on the way to hotel
  • –  city experiences with local perks
  • –  full in-room entertainment controls – use phone as a remote control
  • –  in-app service requests – extra pillows, toiletries, wake-up calls (coming soon)
  • –  food and beverage ordering (coming soon)In addition to the contactless experience, app users discover city hotspots, unlock local perks, as well as learn where the best green spaces and running routes are. For convenience, there’s a ‘walking distance’ search filter to highlight attractions a short stroll from any citizenM hotel. Guests will enjoy an affordable contact-free hotel stay powered by superior technology. The new standard is smart luxury for all.Download the app

Gensler Seattle was responsible for overseeing the concept application of the project’s core and shell architecture, including delivering the concept and build, and influencing aesthetics.

Source: citizenM

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