As the travel and tourism industry in China and the rest of Asia continues to re-open for business, this dynamic hotel rebrand captures the true vibrancy of New Asia.
An innovative dual-language logo builds in inclusivity for both Chinese and English-speaking travellers.
Design Bridge Shanghai announce details of the Studio’s work rebranding JEN: the Shangri-La Group’s chain of upscale hotels aimed at sophisticated urban travellers. Design Bridge & JEN by Shangri-La from Design Bridge on Vimeo. The dynamic rebrand draws inspiration from Asia’s vibrant and progressive cityscapes, inviting curious explorers to discover new Asia. Completed before the […]
Global hotel innovator citizenM disrupts the traditional hospitality industry once more with its new app for the new era of travel
citizenM – the award-winning Dutch hotel and lifestyle company – has opened the doors to its newest hotel in Seattle’s South Lake Union neighbourhood. The opening is notable for many reasons: it’s the 20th citizenM hotel overall; the first opening of 2020, and the first on the West Coast. citizenM Seattle South Lake Union is […]
The famous Badrutt’s Palace Hotel in St Moritz has appointed Archant Dialogue as its content agency to create and deliver luxury lifestyle content and engage and inspire its sophisticated audience. This will be achieved through a redesign of the hotel’s Tower Revue magazine, and Dialogue will also launch a new Tower Revue online magazine website and Instagram channel in […]
While most affordable hotels are bland and impersonal, Qbic celebrates individuality. Branding agency Ragged Edge partnered with Qbic to redefine their brand, creating a bold and distinctive platform with the power to bring their unique vision to life, all over Europe. “Qbic was already doing something remarkable. Our London and Amsterdam hotels were the greenest in their respective cities,” says […]
SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. Setting the foundations for a series of planned openings within the SALT brand, this 59-key hotel introduces a new breed of hospitality for the culturally curious, challenging perceptions […]
The Fife Arms, owned by internationally-renowned gallerists Iwan and Manuela Wirth (founders of Hauser & Wirth) has opened in Braemar, Scotland, with branding by London-based studio Here Design. A reimagined Victorian coaching inn, The Fife Arms is a 46-room property that brings together Scottish heritage, craftsmanship and culture with world-class contemporary art and a strong sense […]
Dayuse.com, the global leader in daytime hotel bookings, announces today that it unveiled an advertising campaign across 500 black cabs in London in a move designed to educate consumers about the opportunity to book a hotel room for a few hours during the day at a discounted rate. The out-of-home (OOH) ad campaign is running across […]
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip. Branding agency Ragged Edge partnered with Criterion to define a proposition […]
ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into […]
London hotel, The Berkeley, teams up with production company, Armoury, to redefine drinking with an immersive new cocktail experience, Out Of The Blue. ‘Out Of The Blue’ is an immersive experience within a secret space in The Berkeley in Knightsbridge. Guests will enter a 360-degree projection environment where specially-designed film and molecular scents combine […]