CLARION UNVEILS ENHANCHED POWERFUL AND DIVERSE RETAILER PANEL TO BOLSTER ITS EXCEPTIONAL B2B OFFERING

Clarion Communications has today announced the introduction of its Clarion Retailer Collective, an enhanced offering of its retailer panel proposition, featuring a powerful and diverse line up of the UK’s most successful and influential retailers from the world of convenience.

As trade experts, Clarion has always provided its clients with invaluable insights from leading retailers in the convenience sector. The Clarion Retailer Collective represents an evolution of this offering, with a refreshed panel and a renewed focus on collaboration. Its diverse panel comprises retailers from different geographical locations, retail fascias, genders, and generations, reflecting the evolving landscape of the convenience channel.

The ’core’ Collective features some of the biggest names in retail alongside the channel’s rising superstars, this includes: Costcutter retailer and co-founder of C-Talk, Paul Cheema, Amrit Singh Pahal of H & Jodie’s Nisa in Walsall, Trudy Davies of Woosam and Davies News in Wales, Avtar ‘Sid’ Sidhu of St John’s Budgens in Kenilworth, Sophie Williams of Broadway Convenience Store in Edinburgh, Sue Nithyanandan of Costcutter in Epsom and Ricky Sharma of the Thrifty’s chain in the North West onboard – plus more!

The Clarion Retailer Collective will be lending their expertise to Clarion’s established Trade Matters series, which is an informative guide for brands on the latest trends, challenges, and opportunities in the sector. But that’s just the beginning —they’ll play a pivotal role in shaping campaigns for some of its clients including Unilever, Danone and Jacob Douwe Egberts to name but a few. They’ll also be evaluating successes, testing new products, and serving as key case studies.

Rebecca Wainwright, Managing Partner at Clarion Communications, adds: “We’ve seen an exponential rise in the power of retail influencers, and B2B influencer marketing has become a staple in creating impact for our clients. While we’ve always leveraged retailer insights to guide our trade comms campaigns, we’re now placing retailers at the forefront of our executions, as peer-to-peer endorsement remains one of the most powerful techniques available.

“Moreover, our panel reflects the evolving retail landscape, enabling us to harness their insights and continue deepening our understanding. Our collaborative approach benefits both our clients and the retailers. Clients gain invaluable insights and access to key decision-makers, while retailers have the opportunity to shape industry trends, trial innovative products, and build lasting relationships.”

Clarion will be unveiling its latest instalment of Trade Matters in collaboration with the Clarion Retailer Collective next month! To view previous reports, visit here.

Source: Clarion Communications

  Agency, B2B, Clarion Communications, Clarion Retailer Collective, PR