B2B Marketing Investment Continues To Increase In 2022
B2B Marketing Investment Continues To Increase In 2022
Gravity Global Acquires 9THWONDER B2B And MORSEKODE
Acquisitions anchor B2B agency’s bold expansion plan in the U.S.
Gravity Global Acquires 9THWONDER B2B And MORSEKODE
B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins
JustPremium, Optable and Hybrid Theory will be joining The Digital Voice client roster in Q1 2022
B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins
The Channel Company Announces Acquisition of Seattle-Based Audienz
The Channel Company, premier provider of news, insights, events and marketing services for the technology channel announces the acquisition of Audienz, a leading B2B consulting and marketing services agency focused on enabling the largest cloud services provider brands to differentiate their products and grow revenue. The acquisition will provide an unmatched portfolio of expanded services […]
Digital tools: Business-to-business marketing and branding makes way for business-to-people
By Philip Koh, head of strategy, strategic brand design studio Without
Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]
Savanta launches bi-weekly Coronavirus Business Data Survey & Tracker
Over 2/3 of all businesses have been negatively impacted; 4 in 10 small businesses fear they won’t survive
Market insight specialist, Savanta, has launched a Business Coronavirus Survey & Tracker to offer business of all sizes ongoing insights into service demand, budgets and confidence during the international health crisis. With a respondent base of over 500 small, medium and large companies in the UK, businesses who subscribe can also add their own bespoke questions to the […]
New strategic partnerships see BBN expand specialisms and expertise
BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix. BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations. Business Brainz delivers bespoke insight about industries, companies and executives […]
BBN expands with new partner agency in Spain
BBN continues its global expansion by announcing the appointment of a new partner agency in Madrid, Spain. The Marketing Hub (TMH) is based in Madrid, Spain and is headed by business partners Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for […]
B2B eCommerce lagging behind B2C for customer experience
Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by leading full-service eCommerce agency PushON. PushON surveyed 500 key business decision makers from up and down the country and found that, although the majority of B2B customers (78%) actually prefer to shop online, 22% […]
Punch! partners with Cyance to deliver personalised marketing campaigns
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]