With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark […]
Acquisition bolsters independent agency’s B2B, tech and digital footprint Yes&, the independent fully integrated marketing agency, today announced it has acquired Symmetri Marketing Group, the Chicago-based B2B branding, marketing and digital agency. Symmetri will operate under the Yes& brand name. The move marks the latest milestone in Yes&’s strategic expansion and national growth strategy. The addition […]
By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
The Vision for “The Power of You”: One Commercial for Every Customer, Making Them the Hero Forget swag. Forget postcards. 8×8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), today unveiled “The Power of You” – a bold new campaign redefining personalized B2B engagement. 8×8 is replacing one-size-fits-all outreach with […]
Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]
Leading B2B adtech PR agency clocks up an Employee Net Promoter Score (eNPS) of 100, with every employee surveyed recommending it as a place to work For the second time in succession, The Digital Voice™ has been hailed as an exceptional place to work in a survey of leading PR, communications, digital, integrated and full-service […]
Clients Gain Access to Enhanced Digital Strategy and Execution as Beacon Joins Yes& Yes&—a premiere, full-service marketing and advertising agency based in greater Washington, DC, with hubs in Philadelphia and Chicago—announced today the acquisition of Beacon Digital Marketing, a leading digital marketing agency based in New York. This move strengthens Yes&’s ability to deliver world-class digital […]
Dashlane, a leader in the world of credential security, is urging cybersecurity professionals and CISO’s to leave drama out of IT and keep it where it belongs — slaying dark sorcerers beyond the realm. As the enterprise credential manager of choice, Dashlane empowers IT administrators with innovative + secure tools, enabling employees to keep their […]
Premium airline Cathay Pacific has chosen Clarion Communications as its retained consumer and B2B PR and influencer marketing agency following a competitive pitch process. In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure […]
GRV Media, Europe’s largest independently owned online sports media business, has retained leading sports communications agency MatchFit to lead on B2B and brand communications. MatchFit will elevate growth ambitions through storytelling around the GRV Media master brand, which operates a portfolio of more than 40 sports websites whose original content reaches tens of millions of readers each month. GRV Media’s AdTech division […]