Closer to the moments that matter with Orange 5G and iPhone 12

After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12 to explore the full potential of this new network.

The film, named “First Steps”, directed by Rudy Rosenberg, brings us to this unique moment of a child’s first steps. A moment that is reinterpreted here in an unexpected and exhilarating adventure, since the child’s first steps will take him much further than expected: an extraordinary stroll through the city to Asha Bhosle’s music “Udi Baba”. This fascinating and surprising stroll will ultimately lead him to his grandmother. Who will be amazed by this event, which actually takes place on the screen of her iPhone 12.

A true imaginary epic story, this film highlights the iPhone 12’s HDR video quality and the power of Orange’s 5G network, which allow a father to bring this unique moment to his loved ones, as if they were there.

Discover this campaign on all your screens and in print, from February 28th.


Orange – First Steps

Advertisers: Orange France

Advertising Managers: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Laurence Poucan, Marie Treguier, Emmanuelle Issartelle. 

Music and Experience Brand Manager (Orange Groupe): Vrej Minassian

Agency: Publicis Conseil

CEO: Agathe Bousquet 

President overseeing creativity: Marco Venturelli

Executive Creative Director: Fabrice Delacourt 

Copywriter: Kevin Salembier 

Art Director: Nicolas Hurez

Account Managers: Anne Dauvé, Claudia Weiss, Steven Roué, Priyanka-Lisa Sen  

Strategic Planning: Damien Sabatier  


Agency Producer: Benjamin Auberdiac

Production Company: Division

Director: Rudi Rosenberg

Executive Producer: Helène Daubert

Line Producer: Benoit Roques

DOP: Peter Riis

Post-production: Prodigious

Post Producer: Franck-Hervé Marc

Editing: Julie Lena

Colourist: Emiliano Serantoni

Flame: Dan Niculescu

Sound Producer: Joël Tessonneau

Sound engineer: Olivier Vehert


Title: Udi Baba

Artist: Asha Bhosle

Discovery: Joe Le Maxi – Jean-Patrism

Digital – Marcel 

Account Managers: Eric Guillot, Estelle Littaye, 

Digital Creative Director: Xavier Le Boullenger 

Technical team: Eva Castrillo, Flavie Parize 

Print – Publicis Conseil

Print creatives: Alain Vuarchex, Vincent Laugier

Source: Publicis Conseil

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