The Wedding of the Year: Siri and Alexa say Yes to each other in Vienna

The Wedding of the Year: Siri and Alexa say Yes to each other in Vienna

Vienna celebrates “Love for everyone”. A very special wedding took place at Belvedere Castle: two world-famous AI women – Siri and Alexa – exchanged vows. The Viennese LGBTQ+ community celebrated the marriage of the language assistants in front of a crowded congregation which included Viennese LGBTQ+ celebrities Pandora Nox and Laksmi Wuggenig. Serviceplan Campaign and […]

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Santa Claus has been delivering toys to children across the world for centuries in the same old sleigh year after year.  According to Larry Silverberg, a professor of mechanical and aerospace engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a […]

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]

Interbrand releases 2018 Best Global Brands Report

Interbrand releases 2018 Best Global Brands Report

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]

TBWA\Media Arts Lab SP, Apple’s exclusive advertising agency, presents its new Creative Director

TBWA\Media Arts Lab SP, Apple’s exclusive advertising agency, presents its new Creative Director

Ulisses Razaboni, who held the position of Art Director at Lew’Lara\TBWA, is now the new Creative Director at MAL\TBWA SP (Media Arts Lab), unit responsible for Apple’s account in Brazil. Since 2014 at Lew’Lara\TBWA, having worked at DM9DDB, AlmapBBDO, DDBNY, and BBDONY, Ulisses has participated in several ad campaigns throughout his career, including “Braille Bricks”, […]

Three Ireland launches Christmas ‘GrAnimojis’ campaign featuring new Apple iPhone X technology

Three Ireland launches Christmas ‘GrAnimojis’ campaign featuring new Apple iPhone X technology

“With the Apple iPhone X topping lots of Christmas wish lists, what better time for us to use its new technology than in our latest festive themed campaign for Three Ireland?” That’s according to Rory Hamilton, partner and Executive Creative Director at international award winning Dublin based creative agency Boys and Girls. He’s talking about […]

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Global consultancy Prophet  today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]

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