The annual festival’s entire marketing activation is enabled with Shazam’s Visual Recognition. By ‘shazaming’ Convergence’s artworks, users will be redirected to a page offering the download an exclusive 12 track album for free, which features music from a selection of acts performing at Convergence.
In total, 1,000 posters, 15,000 flyers, 3 billboards and 200 4-Sheets posters will be enabled with Shazam’s technology.
Sam Woods, VP International Strategic Partnerships & UK Sales at Shazam, said: “We are really excited to partner with such a creative event and to support Convergence by digitalising their campaign.”
Glenn Max, Convergence Festival Organiser, added: “It’s a perfect opportunity for Convergence and Shazam to collaborate on this unique technology in context to a festival that celebrates innovation.It is exactly this kind of engagement that Convergence hopes to build with creative brands.”