AI-operated piano converts business law text into unique musical pieces

AI-operated piano converts business law text into unique musical pieces

Business law is an art form which builds on the passion of every employee, says the Vinge law firm in its new campaign, “The Piano”. As a manifestation of this, Vinge has built an AI-operated player-piano which converts legal text into music. Infrastructure agreements have their own melody, as do transactions in the telecoms sector […]

Spotify Presents “The Playlist of the Decade”

Spotify Presents “The Playlist of the Decade”

On the heels of the release of Wrapped 2019, which celebrates Spotify listeners and creators around the world by allowing them to relive 2019 and the entire decade in music and podcasts, Spotify presents The Playlist of the Decade, a high-energy, cinematic short that tells the story of one young person’s journey to make the perfect […]

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches.  Sharp’s Brewery and […]

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance has launched its Limited Edition Tekela Pitch Control boot with up-and-coming grime artist, Big Zuu, and fellow rapper, Eyez; creating a unique track to mark the occasion. The partnership and campaign has been created and brokered as a New Balance Football collaboration by ZAK, New Balance Football’s global creative agency and Racepoint, New Balance Football’s global PR agency. […]

Samsung KX celebrates official launch with world’s first vertical stage gig by Mabel

Samsung KX celebrates official launch with world’s first vertical stage gig by Mabel

Samsung has made history with the world’s first vertical stage gig performed by Mabel at the grand opening of Samsung KX – London’s new destination to experience the latest in culture and innovation, powered by Samsung technology. Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the […]

Spotify’s new ad celebrates the relatable habit of staying in the car to finish a song

Spotify’s new ad celebrates the relatable habit of staying in the car to finish a song

Spotify goes with you wherever, whenever. Whether you’re taking your workout to the next level, hosting a playdate with your kids or en route to brunch, Spotify is along for the ride, soundtracking every moment. The company are committed to making this experience even better as they continue to provide the best listening experience and […]

Lewis Capaldi auctions his own pre-twisted, licked and dunked OREO cookies in new content push

Lewis Capaldi auctions his own pre-twisted, licked and dunked OREO cookies in new content push

OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]

Budweiser summons new rock bands to show that #RockIsAlive

Budweiser summons new rock bands to show that #RockIsAlive

In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honour of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production […]

Tinder and RPM match for British Summer Time festival campaign

Tinder and RPM match for British Summer Time festival campaign

Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July).  The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded seating area, bubble […]

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