CreatorOS becomes Nutcake, pairing its established platform with AI-driven data analysis

CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake.

Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name. CreatorOS established its infrastructure for end-to-end creator campaign management in 2022. Rebranding to Nutcake brings this together in one place, combining new AI-powered assistance with the platform’s existing infrastructure, automating campaign workflows and analysing performance data for brands and agencies.

Designed to help brands and agencies run creator marketing faster, smarter and with less manual effort, Nutcake automates the operational complexity of influencer marketing across its connected ecosystem of brands and creators.

“Creator marketing now requires the same levels of insight, data and executional rigour as every other marketing channel. Clients now require sophisticated data to ensure their creator budgets are being optimised, and we needed a new name to boldly reflect this next iteration of our business,” said Tim Mitchell, CEO at Nutcake (previously CreatorOS).

“Nutcake combines our proprietary data and established CreatorOS platform, with an agentic AI layer on top that manages administrative tasks faster and delivers deeper content data analysis. We want to help marketers and creators alike to focus on what really matters to them, creating great content that people watch.”

Nutcake combines proprietary data, automation and AI to handle everything from strategy, creator discovery and brief generation through to project management, contracting, payments and content pre-testing, at scale.

Nutcake is free to access for brands and agencies. The platform is designed to scale with the demands of modern marketing teams, whether managing a single creator relationship or running multiple campaigns simultaneously across a roster of partners.

Source: Nutcake

  AI, CreatorOS, Marketing, Nutcake