DAVID Bogotá has announced a new Chief Creative Officer, Carlos Camacho. He brings his passion for creative excellence to the renowned creative agency and will work with the Managing Director of DAVID Bogotá, Juan Pablo Garcia and Global CCO and Partner, Pancho Cassis.
“Carlos has over twenty years of creative direction experience having worked in Colombia, Vietnam, China, Hong Kong, and The Netherlands. We are excited to welcome his talent back to Colombia and the DAVID team,” says Pancho Cassis.
A global perspective is central to Camacho’s approach to creativity, having worked around the globe in the APAC, North Asia, EMEA and LATAM regions throughout his career. Carlos is also the youngest and most awarded Latin American ECD to undertake creative leadership in two Asian markets: Vietnam & China. During his three years with MullenLowe Ho Chi Minh he overcame the difficulties of an emerging market and made the agency a creative powerhouse before undertaking an even more significant challenge: becoming the ECD at JWT Shanghai and then another Asian office; Wunderman Thompson Hong Kong. After almost 9 years in Asia, Camacho moved to Amsterdam to be Wunderman Thompson Amsterdam’s Executive Creative Director. During his tenure in the Netherlands, Carlos collaborated with more than 14 offices across the network.
His work has been honored in the most prestigious worldwide industry programs including Cannes, Clio, LIA, One Show, New York Festivals, Spikes, Dubai Lynx, AdFest, El Ojo, FIAP, El Sol, EFFIE and has received a Dubai Grand Prix in collaboration with Wunderman Thompson Saudi Arabia and a D&AD honor in collaboration with WT’s Singapore office. He has worked with brands such as HSBC, Amazon, Vodafone, Bayer, Unilever, Nestle, and Shell.
“It is important to note that DAVID Bogotá, launched in January 2021, has been breaking all records in terms of new business and awards in the Latin American region. Today it is one of the most awarded agencies in Colombia as well as the most admired by the industry according to Scopen. First agency in the country to win an Effie Global; and the best performing local agency in Cannes. In addition, Corona, Budweiser and Spotify brands are part of the client list,” mentions Garcia.
“I’ve got where I am today thanks to perseverance, passion, resilience and willingness to take risks to get my best out in what I do. DAVID is in a different league and the decision to join was a no-brainer. Juan Pablo and Pancho are amazing talented leaders with a huge creative appetite. I share their vision and ambition,” says Camacho.
Carlos’ return to Colombia will strengthen DAVID Bogotá’s creative work and he hopes to increase collaboration across the network. Outside of the industry, Camacho has tapped into his entrepreneurial spirit which helped him create a chain of architecturally-awarded restaurants and his own coffee brand.
Source: DAVID Bogotá
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