DDB Canada Brings Mini Beauty on a Mini Budget for New CIL Paint Ads

DDB Canada Toronto has launched a new CIL campaign that shows Canadians they can achieve premium décor results at an affordable price. With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price.

To leverage the small, in a small budget, the agency created a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps.


Creative Agency: DDB Canada Toronto
Planner: Brandon Smith
Executive Creative Director: Paul Wallace
Creative Director: David Ross
Chief Creation Officer: Cosmo Campbell
Art Director: Liam Johnstone
Senior Producer: Lorrie Zwer
Senior Copywriter: Frank Macera
Producer: Ella Gruber
Account Supervisor: Kristine Lafreniere
Account Executive: Kate-Lynn Merkowsky

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