Dear Trash by Ambev (AB-InBev) in honour of the 3,000 waste pickers

Some things are forever, however, plastic pollution cannot be one of them – Dear Trash is a project for Ambev (AB-InBev) in honor of the 3,000 waste pickers who helped collect more than 324 tons of waste during the 2020’s carnival in Brazil.

The animation created by SunsetDDB and produced by Zombie Studio presents the action carried out in partnership with an association of waste pickers, which transformed street garbage into 2,000 trash cans resulted from the Carnival festivities in 2020.

The set/scenario for the animation was designed with materials such as plastic and cardboard and once the project was done, material from the entire scene was transformed into another trash can for the project.