Eco Union are making a big splash in the decorating industry, getting everyone to up tools and take eco action. As environmental evangelists they are forging a way for professionals and DIYers alike to start painting with the planet in mind.
Their innovative range of eco-friendly tools help to preserve the world’s resources while offering top quality products that deliver the very best finish. Using recycled, sustainable and waste materials, their products are built to last and – best of all – improve with every use.We were called in to give the brand a bold new identity and make Eco Union look as good on the outside as they were on the inside. Buddy Creative stripped things back and dialled up their hands-on approach, celebrating their position as expert industry insiders who believe in actively painting the world better, speaking to customers who care about doing the best job with the best outcome for paint, people and planet.
We came to Buddy with problems. We needed to appeal to a decorator, and a DIY-er. We needed to be ‘Eco’, but not a brown Kraft and organic green cliche. We needed to look established, but also fresh. The design that the guys at Buddy came up with has ticked all our boxes and more. We’ve a design that sits beautifully on our packaging, but also works through social and digital. We’ve got a brand to build on because it tells a story about who we are, but more importantly, what we’re about. Very happy clients.JOEL BUCKLEY, DIRECTOR, ECO UNION
Source: Buddy Creative
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