EE welcomes business customers back to the “glorious commute” in new out-of-home push from NOW

BT’s mobile business, EE, is welcoming Londoners back to their commute as they begin to travel to work again, in a new out-of-home campaign created in partnership with NOW.

“Welcome back to the glorious commute”, which aims to make commuters consider switching to EE for business, recognises that although commuting is part of the daily grind, it is also often the only chance you may have to carve out some time for yourself and be on your phone in peace.

Highlighting the fact that EE is London’s best network, the campaign shows how EE business plans can make your commute easier, allowing you to tweak a pitch deck, catch up on some TV or simply enjoy some “me time”. 

The ads will run on key Global sites across the London Underground network.

Simon Till, Marketing Director for SME for BT and EE, said: “With this campaign, NOW have perfectly captured our unique tone of voice to communicate the perks and smart benefits that commuters can enjoy when they switch to London’s best network, while hopefully raising a smile and making people’s journey a bit more enjoyable.”

Toby Fairclough, Client Services Director, NOW, added: “As we start to get back to normal and people begin commuting again, there’s an opportunity for EE to reach business customers using out-of-home on the Underground, showcasing their status as the capital’s best network. We wanted to create a campaign highlighting all the things EE enables you to do on your way to and from work. The commute might be an inevitable part of the daily grind, but at least the journey can be entertaining.”

Source: NOW

  EE, Now, OOH, Simon Till, Toby Fairclough