Enterprise launches funny spot for ‘boring’ Rental Reimbursement coverage

Enterprise Rent-A-Car has launched a new campaign to generate awareness and educate drivers on – dull and boring – Rental Reimbursement coverage.

Front and centre of the activity is the ‘My 13 Days’ ad, which sees a father who didn’t have Rental Reimbursement coverage forced to drive his daughter pink car.

Developed by OMD agency Roger Townsend, the spot is supported by the campaign’s dedicated micro-site, www.my13days.com.

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