European football legend Robin Van Persie and comedian and presenter Lloyd Griffith have teamed up with Enterprise Rent-A-Car to take football fans on a road trip to celebrate some of the UEFA Europa League’s most unique destinations.
To increase Enterprise Rent-A-Car’s UEFA Europa League (UEL) sponsorship awareness across Europe and evolve the positioning on owning the journey to and from the UEL, this year sponsorship agency Fuse elevated the unique and unknown locations the UEL takes its fans to visit season upon season. Enterprise Rent-A-Car will be taking fans on a road trip to celebrate some of the UEFA Europa League’s most unique destinations.
Fuse, in collaboration with Evoke Films, created a content series, contracting European footballing legend Robin Van Persie and comedian Lloyd Griffith to be ambassadors of the Europa Road Trip. Both will feature in the content series for Enterprise Rent-A-Car and complete PR activations across the season.
Enterprise’s Europa Road Trip campaign will launch during the Knockout Stages of the tournament where four lucky pairs of fans from across Europe will embark on a tour across the continent. They will compete in head-to-head in a series of exciting sporting challenges for the chance to win a VIP experience at the Final in Gdansk, Poland on the 27 May. Each challenge celebrates the culture of the cities they visit, from electro-football tennis in Belgrade to pole-sitting in Alkmaar.
Previous UEFA Europa League winner Robin Van Persie said “Football fans are realising more and more that the UEFA Europa League takes you to some of the most fascinating cities and countries in Europe. It was an honour to lift the UEFA Europa League with Feyenoord and I’m excited to partner with Enterprise Rent-A-Car to offer fans the chance to travel across Europe and hopefully experience this season’s final in Gdansk.”
Jim Stoeppler, Vice President, European Brand Marketing at Enterprise Rent-A-Car, said: “To celebrate our fifth consecutive year as a UEFA Europa League partner we will showcase some of the wonderful cities and cultures that fans can visit as they follow their teams across the competition. What better way to do this than by sending supporters on a fun-filled trip to some of Europe’s most amazing destinations alongside football legend Robin Van Persie and comedian Lloyd Griffith. The Enterprise Europa Road Trip is another demonstration of our commitment to taking care of our customers by engaging fans and helping them on their journeys across Europe through our network of 1,300 branch locations, 175,000 vehicles and more than 10,000 colleagues across Europe who are eager to help.”