Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]

easyJet looks to connect brands with a generation of travellers through long-term brand-to-brand partnerships

easyJet looks to connect brands with a generation of travellers through long-term brand-to-brand partnerships

Fuse has been appointed by easyJet to offer long-term brand-to-brand partnerships with the airline, giving an opportunity to link up with easyJet’s 90 million customers who travel to more than 150 destinations throughout Europe.  Following a successful partnership with Three mobile, easyJet tasked Fuse with conducting a business-wide asset audit and valuation to help it […]

McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]

Twitter launches video content promotion tool – Twitter Amplify

Twitter launches video content promotion tool – Twitter Amplify

Twitter has revealed its latest marketing tool Twitter Amplify which allows media companies to promote small video clips, for example sports highlights, which are accompanied by a brief video ad as a pre- or post-roll. Launch partners for Twitter Amplify include the likes of Clear Channel, New York Magazine, VEVO, Warner Music, and VICE, as […]