forceMajeure hires Head of New Business & Client Partnerships

Effective immediately, Jenna Trinchini has been appointed Head of New Business & Client Partnerships at New York-based creative agency forceMajeure, part of independent global network, Lonsdale+Partners.

With over a decade of proven experience growing creative agencies, Trinchini is passionate about creating meaningful partnerships and driving growth through innovative strategies, she brings a strategic vision and deep market understanding to identify and seize new structuring opportunities. Trinchini will be tasked with taking the business to the next level expanding both its service offer and its client base.

Previously, Trinchini led strategic new client engagement and business development with a deep focus on luxury, lifestyle, fashion, and hospitality brands at MATTE Projects and Annex88 within the Havas network.

Trinchini’s global perspective also developed over several years operating as an independent growth consultant for creative agencies and emerging tech companies, brings a New York market sensibility to client development across multiple regions.

Raphaëlle Mahieu, forceMajeure Managing Director, says: “Jenna’s hybrid experience in leadership, insights and business development make her the ideal addition to our team. Her understanding of client needs and expectations, combined with her in-depth knowledge of our expertise as a creative agency will be a major asset. Her energy, strategic vision and collaborative spirit are exactly the right skills to help us continue the expansion and impact of forceMajeure. We’re delighted to welcome her.”

Trinchini says: “Beyond forceMajeure’s strong client relationships and exceptional strategic and creative work, I immediately saw their commitment and openness to evolving client acquisition through innovative methods. This presents a clear path to penetrating untapped markets, and I’m excited to contribute to this pivotal phase of growth.”

Source: forceMajeure

  Agency, Appointment, forceMajeure, Head of New Business, Jenna Trinchini, Lonsdale, Lonsdale+Partners