Jack and Bry, the creator of plant-based meats made from Jack fruit, has appointed Forever Beta as its first creative partner.
The business created the world’s first jackfruit pepperoni, with both Zizzi and Papa John’s adding the meat substitute to their vegan menu’s soon after its launch. It is now looking to build on this speedy success and grow the business globally.
As Jack & Bry has scaled, this uncompromising view of the world led the to the search for a creative partner that shared their values but challenged and provoked in equal measure; choosing Forever Beta for the role.
The integrated creative and innovation business will kick-off the partnership by developing a vibrant new brand identity which embraces the brand’s personality and purpose.
Not satisfied with her options in the supermarket aisle or the restaurant plate, plant-based founder Bryony Tinn-Disbury was inspired by the jackfruits meatiness and her love of pizza to create ‘Jack & Bry’ and make the world’s first jackfruit pepperoni.
Al Fayolle, Group Managing Director at Forever Beta, said: “From the very first meeting we knew we had to work together. This is a brand, product and category we believe in. This brand will be a huge success and our intention as their partner is to go on that journey together.
Bryony Tinn-Disbury, Founder at Jack & Bry, added: “We are very excited to be collaborating with Forever Beta as our creative partner whilst we scale Jack & Bry globally. They bring a point of view to our business that we value and the team is incredibly enthusiastic about building a challenger to the current global plant-based brands”.
Source: Forever Beta