After a conversation with his daughter, Paulo Areas (Forever Beta CCO) realised the word ‘Cookies’ used by websites to capture data was extremely misleading to children.
Why wouldn’t a child click yes on such a delicious name?
The independent London agency is also calling for the Government to change the term ‘Cookies’ to something less misleading to help educate the next digital generation
Forever Beta Creates Plug-In So Websites Can Quickly Change The Word “Cookies” To “Data Collectors” To Stop Misleading Children
October 2020 sees the launch of the first set of brand comms developed by Beta Good for OCEANTEE – the sustainable golf brand looking to change the golf industry for the better. OCEANTEE from Forever Beta on Vimeo. The hero piece is a brand film that tells the story of OCEANTEE. It centres around the […]
Forever Beta Group, the integrated creative and innovation business, is launching a strategic sustainability consultancy. Called Beta Good it will focus on creating agile and effective strategies for clients who are struggling to come to terms with the modern demands of sustainability in business, demands that have been exacerbated by Covid-19. Olivia Stancombe, Senior Strategist […]
Jack and Bry, the creator of plant-based meats made from Jack fruit, has appointed Forever Beta as its first creative partner. The business created the world’s first jackfruit pepperoni, with both Zizzi and Papa John’s adding the meat substitute to their vegan menu’s soon after its launch. It is now looking to build on this […]
In the latest mini-documentary film for cybersecurity brand Kaspersky by Beta Alliance, 6 families are asked to debate the real-world consequences and ethics of having their bodies changed by technology
Beta Alliance, part of the Forever Beta Group, has brought together two of the world’s foremost bioethics and AI experts, one a self-proclaimed “Mad Scientist”, to introduce ideas for how humanity augmented by technology could change the world to three regular families. Imagine Beyond: What If? from Forever Beta on Vimeo. The short documentary includes suggestions ranging […]
From revealing your pants to co-workers to forgetting about your offensive mug, people working from home have discovered there are a multitude of video call fails just waiting to embarrass them. Forever Beta’s Beta Alliance, alongside their in house creative, production and media team, pulled all of these fails together in one comedically cringy quick […]
Creative agency Forever Beta wants to be the first agency on Mars. And to bring this dream one step closer on the 260 million Kilometer journey to realisation, it has offered Elon Musk a 5% share of the company so he’ll take them with him when he goes. Dear Mr. Musk, How’s it hanging? We’re […]
Keep up or get left behind. Businesses, and creative and marketing agencies in particular, need to accept that with advancing tech, newer and better propositions, and the rising expectations of today’s consumers, what worked a treat yesterday won’t necessarily cut it tomorrow. We need to focus on developing new model propositions that deliver commercial success, […]