Forever Beta Group expands its ventures portfolio by launching Beta Good, a strategic sustainability business

Forever Beta Group expands its ventures portfolio by launching Beta Good, a strategic sustainability business

Forever Beta Group, the integrated creative and innovation business, is launching a strategic sustainability consultancy.  Called Beta Good it will focus on creating agile and effective strategies for clients who are struggling to come to terms with the modern demands of sustainability in business, demands that have been exacerbated by Covid-19.  Olivia Stancombe, Senior Strategist […]

Would you choose to have cats eyes or a super-smart brain? AI and bioethics experts ask ordinary people

In the latest mini-documentary film for cybersecurity brand Kaspersky by Beta Alliance, 6 families are asked to debate the real-world consequences and ethics of having their bodies changed by technology

Would you choose to have cats eyes or a super-smart brain? AI and bioethics experts ask ordinary people

Beta Alliance, part of the Forever Beta Group, has brought together two of the world’s foremost bioethics and AI experts, one a self-proclaimed “Mad Scientist”, to introduce ideas for how humanity augmented by technology could change the world to three regular families.  Imagine Beyond: What If? from Forever Beta on Vimeo. The short documentary includes suggestions ranging […]

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

From revealing your pants to co-workers to forgetting about your offensive mug, people working from home have discovered there are a multitude of video call fails just waiting to embarrass them. Forever Beta’s Beta Alliance, alongside their in house creative, production and media team, pulled all of these fails together in one comedically cringy quick […]

New model propositions: Why it’s all change for creative businesses

New model propositions: Why it’s all change for creative businesses

Keep up or get left behind. Businesses, and creative and marketing agencies in particular, need to accept that with advancing tech, newer and better propositions, and the rising expectations of today’s consumers, what worked a treat yesterday won’t necessarily cut it tomorrow. We need to focus on developing new model propositions that deliver commercial success, […]