Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Maine Lottery since 2015.
The agency developed a :30 television commercial and a :30 radio spot as well as digital advertising and Point of Sale material as a follow up to the campaign that launched in 2018. The campaign is designed to help support the sales of 2019 Holiday instant tickets through a Secret Santa promotional campaign.
In the commercial, ‘Dasher-2’ explains, with a little help from Cupid, that playing the Secret Santa Promotion interactive game will make players eligible for prize drawings throughout the holiday season with seven drawings in all, with prizes including a Tech the Halls package, Festive Holiday tickets, a thrilling Warehouse Dash, or $100,000 Cash Grand Prize, according to the agency.The spot for the instant tickets and draw game runs through January 1, 2020