The business was won after a pitch earlier in 2017 and will move to them from incumbent being MEC in July.
Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands and External Relations Michelin commented:
“We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age.”
Dominique Delport, Global Managing Director Havas Group added: “We are delighted to welcome global giant Michelin as our new global strategic media partner. Our ‘organic marketing approach’, appealed to Michelin’s genuine passion to discover new ways of working to create a positive and sustainable vision for the future.”
Source: Havas Media