Heineken® launches a new campaign, made for markets opening following the lifting of pandemic restrictions. The campaign entitled, A LOCKDOWN LOVE STORY is an emotive and optimistic short film that looks ahead to all the new experiences and opportunities that will be unlocked as bars reopen and the world eventually emerges from the pandemic.
A LOCKDOWN LOVE STORY, which follows characters Lola and Charlie, celebrates the ways people formed new connections in the virtual world during the pandemic, before discovering that nothing that quite compares to going out in the real world.
A LOCKDOWN LOVE STORY is a metaphor based on a globally relevant insight which is particularly pertinent in Asian markets as they emerge from lockdowns; the story focuses on celebrating the potential and excitement that awaits us as bars reopen and people start returning to their vibrant social lives, with all the unexpected surprises.
Directed by Show Yanagisawa and shot in Japan, the TVC features an upbeat soundtrack, which delivers an uplifting campaign is a hopeful celebration of the new encounters and endless possibilities to look-forward to, as the world gradually begins to reopen.
Bram Westenbrink, Global Head Heineken® Brand said: “Since the start of the pandemic, and the launch of our ‘Socialise Responsibly’ platform, Heineken® has been creating campaigns that aim to inspire people to get out and support their local bars and nightlife venues once it is safe to do so. A LOCKDOWN LOVE STORY does exactly that, creating a time-capsule of how we maintained connections during the pandemic and providing an optimistic outlook to the new and surprising opportunities that await as bars and nightlife venues return to normal.”
Show Yanagisawa said: “A LOCKDOWN LOVE STORY is an incredibly uplifting and hopeful campaign that I think will really connect with audiences because it’s a story we can all relate to in some way. We really wanted to capture the excitement of being able to go out, meet new people, and experience new things again.”
The film has launched in Vietnam, before it will roll out in other relevant markets whose lockdown restrictions will begin to ease.
Credits:
HEINEKEN
Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Communication Director: Daniela Iebba
Heineken® Global Communications Manager: Guilherme De Marchi Retz
Heineken® Digital Director: Rob van Griensven
Heineken® Global Digital Production Manager: Bram Reukers
PUBLICIS ITALY/Le Pub
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Global Executive Creative Director: Milos Obradovic
Creative Director: Alessandro Candito
Senior Copywriter: Christopher Penman
Art Director: Daniele Tesi
Copywriter: Nicolò Santovincenzo
Global Strategy Director: Daniel Vargas Gomez
Global Strategy Director: James Moore
Global Data Strategist: Ilko Petkov
Head of TV: Francesca Zazzera
Producer: Tania Dal Pra
Le Pub Ams GM/ Global Client Service Director: Eleni Charakleia
Group Account Director: Ilaria Castiglioni
Account Manager: Marta Wereszczynska
Account Executive: Tinatin Prangishvili
Production Company: DIVISION
Director: Show Yanagisawa
Executive Producer: Jules de Chateleux
Producer: Aurelie Bruneau
Production Company (Japan):TYO Inc.
Producer: Hiroki Yaginuma
Producer: Takumi Fujiwara
Producer: Maki Osada
Production Manager: Ryosuke Murooka
DOP: Gen Ito
Production Designer: Yukiko Kuribayashi
Wardrobe Stylist: Yasuhiro Takehisa
Make-up: Nao Yoshida
Hair: Tomoko Sato
Casting: Junko Kaieda, Yusuke Morikawa
Post Production Company: Prodigious
Head of Post: Giulia Lamacchia
Post Producer: Alina Chaplygina
Offline Editor (Director’s cut): Takashi Tanaka
Off line Editor: Fabrizio Squeo
On line Editors: Samuele Schiavo, Franco Tonnarelli, Matteo Serafini, Alessandro Congiu
Compositing: Alessandro Congiu, Adolfo Navire
Motion Graphic Designer: Matteo Marzano
Video Game: Simon Kounovsky
UI Design: Kentaro Ohira, Gaku Ito
Graphic Artist:Keisuke Osaka
Color Grading: Cutters Studios Tokyo
Colour: Toshiki Kamei
Colour Assistant: Haruka Ariga
Sound Studio: Screenplay Srl
Executive Producer: Gianfranco Clerici
Producer: Eleonora Lorenzo
Music production: Sizzer
Music supervisor: Michael Bertoldini
Music producer: Seppl Kretz
Music Licensing: MassiveMusic
Original Song: Be My Baby by Ellie Greenwich, Jeff Barry and Phil Spector
Source: Publicis Italy & FAB News
HEINEKEN’S Hope-Filled ‘A Lockdown Love Story’ Campaign Celebrates The Return To Real-Life Socialising added by newsroom on
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