Hue & Cry appoint Mike Beukes as Executive Creative Director

Hue & Cry | Certified B Corp announces the appointment of Mike Beukes as Executive Creative Director.

Beukes brings with him over 20 years of experience leading creative across iconic brands including Sony, Mastercard, Pepsi and Glenfiddich. Beukes has worked for multiple world-renowned agencies over the past two decades, including Saatchi & Saatchi, TBWA, Publicis, Engine, and JWT, as well as founding and growing several independent agencies.

Award-winning Beukes has also been a judge on various creative juries and is an active mentor for rising talent both locally and abroad.

As Executive Creative Director at Hue & Cry, Beukes will play a pivotal role in delivering the agency’s growth ambitions as well as building on the agency’s reputation for creativity within the food, drink and travel sphere. Bringing with him a wealth of experience in brand creation and campaign activation, as well being an experienced AI practitioner and advocate, the appointment represents a significant step for Hue & Cry’s creative division.

Hue & Cry’s UK Managing Director, Edward Mills comments “We’re thrilled to have secured Beukes to lead our creative team at Hue & Cry. Beukes brings with him an incredible pedigree to the agency and his impressive track record speaks for itself.

This latest appointment comes at an exciting time for the agency, having recently joined the B-Corp community of companies committed to using business as a force for good. Beukes joining our award-winning creative team supports our agency vision to shape brands that turn heads, inspire culture, and create meaningful impact for people and the planet.”

Beukes comments “I’m over the moon to join the agency as it heads into its next exciting era. We’re building an agency which is geared around delivering the services and type of work that brands in food, drinks and travel need today and tomorrow. I feel privileged to be able to be a part of the smart, hungry and humble crew at Hue & Cry. And I’m looking forward to leading, growing and inspiring the team to bring ‘impossible to ignore’ to life creatively for Hue & Cry’s enviable client roster.”

Source: Hue & Cry

  Agency, Appointment, Executive Creative Director, Hue & Cry, Mike Beukes