Vault49, the independent brand and innovation agency, announces the promotion of Spencer Ryan to CEO. This marks the first time the company has appointed someone to the role.
Spencer has been with Vault49 for seven years, leading agency operations since 2020. She became a partner in 2022, recognizing her lasting impact on the business. Before joining Vault49, she spent over four years at JKR.
Jonathan Kenyon, Co-Founder of Vault49, said of Spencer’s appointment, “Spencer’s appointment as CEO marks an exciting milestone. In her seven years at Vault49, Spencer has already reshaped so much. She lives and breathes the values we built this company on, and she’s brought clarity, structure, and care to how we live them as a team. Her leadership is in the bones of the business now. With Spencer running the day-to-day of the company, John and I can focus on expanding how we help brands connect to culture with integrity, drawing on the street-level approach that’s defined Vault49 from the start.”
John Glasgow, Co-Founder of Vault49 continued, “At Vault49, we’ve always believed in building from within. Mentoring people, giving them room to grow, and giving them a platform to lead. Spencer is a shining example of that philosophy. She understands what makes Vault49 unique, and she brings both clarity and conviction to how we serve our team and clients. We couldn’t be more proud of her or more confident in Vault49’s future that she’s helping to shape.”
As CEO, Spencer will lead Vault49’s daily operations, aligning teams around shared goals while balancing business priorities and team wellbeing. She will empower the leadership team to drive growth and innovation, delivering strategic and creative excellence for our clients. Spencer will also partner with founders Jonathan and John to evolve the agency’s vision and expand its cultural impact.
“I’m honored to step into the role of CEO at Vault49. For me, great leadership means listening closely, acting decisively, and creating the conditions for people and the work to thrive. I’m focused on sustainable growth that creates more space for creativity, joy, and meaningful experiences, while continuing to deliver exceptional quality for our clients. By championing diversity and cultural engagement, we’ll stay true to our origins as we expand our impact.” – Spencer Ryan, CEO of Vault49
Spencer’s appointment is backed by a strong senior leadership team – Meg Asaro (Head of Strategy), Sam Wilkes (Creative Director), Ali Dawkins (Business Director), and Paul McDowall (Head of Strategic Growth), alongside continued partnership with Vault49’s founders.
Source: Vault49

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