Caton, who reports into CEO, Alex Craven has just stepped up into her fully-fledged executive role at the agency best known for work with clients such as Sky, ITV, ADT, Jewson, National Trust, Emirates, SIG and Arco.
Craven believes that the impact of innovation in data, insight, digital and technology is forcing change and driving the creative and marketing sectors to re-form giving birth to a new kind of agency. He has ambitious plans to take Bloom forward and is on track to take his new kind of integrated digital marketing and data and digital market intelligence agency in to a new era.
Caton will play a pivotal role in supporting continuing these growth plans to build an agency fit for a new age.
Caton is just one of a number of highly experienced people that Craven has brought together to form the Bloom leadership team including Dave Wood, ex-MD of Ebuyer, Gurdev Singh, ex-MD of Communisis, Peter Laflin a leading Data Scientist in the region and Neil Lockwood, ex-DDB who heads up Creative at Bloom.
Caton started Brahm design and digital and spent 16 years at board level within the agency heading up design, digital, creative and the production studio becoming a major shareholder and managing partner of the agency.
On leaving Brahm in 2011, Caton set up her own small branding consultancy, taking up a number of board level roles within in the arts and charity sector.
She was introduced to Bloom by Gurdev Singh, ex-MD of Communisis and shortly after this, Bloom CEO, Alex Craven persuaded Caton to work with his team.
Caton is now stepping up to take on a role as a fully-fledged member of the Bloom team as part of the executive board.
Craven said: “Jules has a wealth of experience in building award winning teams and in growing teams, companies and client accounts. Jules understands our brand, our culture and our approach instinctively. She is a true Bloomer and fits our whole philosophy which is: you have to be brilliant at your job and a great person to work with.”