LEWIS MOBERLY APPOINTS DANIEL SHERRARD AS HEAD OF STRATEGY

Leading brand design consultancy Lewis Moberly announces the appointment of Daniel Sherrard as Head of Strategy. Sherrard joins Lewis Moberly from Landor, bringing a fluency spanning both advertising and brand design, having worked on some of the world’s best-known and most loved consumer brands.

Over the course of his career, Daniel has worked with leading global businesses including P&G, Unilever, Nestlé, Danone and Haleon. His work in this space has earned awards for strategy and effectiveness including IPA, APG and Euro Effie. 

Highlights at Landor included winning and leading the strategy for the Haleon’s global oral care brands,and leading the strategy for the global restage of Danone yoghurts. He has also partnered CMO’s at the likes of Pladis and Nomad Foods to shape their brand strategies, and led the interagency teams bringing those strategies to life across the brand touchpoints.  

In his new role at Lewis Moberly, Daniel will be strategic lead for all clients, ensuring design and communication best meet brand and commercial objectives and communicating in ways that cannot be ignored by consumers.  

Mary Lewis, Creative Director: “We are delighted to welcome Daniel to Lewis Moberly. His combination of strategy and brand design expertise and his particular skills in consumer brands makes him a valuable addition to our team. Daniel brings rigorous, commercially-minded thinking that will benefit our clients. In addition, his personality and mentorship skills will enrich our culture.”

On his new appointment, Daniel Sherrard said: “Lewis Moberly has always stood for work where creative excellence and commercial effectiveness are inseparable. That’s exactly the kind of strategy I believe in, and I’m excited to push it even further to help the brands and clients here grow even more.”

Source: Lewis Moberly

  Agency, Appointment, Daniel Sherrard, Head of Strategy, Lewis Moberly