Live & Breathe will devise and deliver a series of integrated and strategically-driven initiatives for the group initially working with the Frankie & Benny’s brand.
The agency will report in to The Restaurant Group’s head of group marketing, Sam Bourke.
Bourke said: “The whole team was really impressed with Live & Breathe’s deep understanding of all aspects of integrated marketing in the retail / restaurant environment. The agency showed real initiative and an understanding of our sector driven by a genuine desire to work with us”
Nick Gray, managing director at Live & Breathe, added: “This is a fantastic opportunity for the agency to support a unique and loved brand that is serious about further developing what is an inspiring business. We love retail, we love eating out and we love creating integrated work; who wouldn’t be happy to win this account?”