Ruth Mastenbroek, one of only a few independent British female perfumers, has relaunched her eponymous brand with packaging by award winning design agency, Williams Murray Hamm. The intention of the relaunch is to grow the brand’s distribution by differentiating it in a market that has seen a proliferation of niche brands over the last five years.
Mastenbroek’s fragrances are built on her classical training as a ‘nose’ and 40 years of training around the world. She has developed an intriguing palette of scents directly associated with memories of the places she has lived and the events that have happened in her life. It is by blending and overlaying selected ingredients from this palette that Ruth Mastenbroek creates her small collection of exquisite, high end fragrances.
Williams Murray Hamm collaborated with paper artist Courtney Dyer, to capture Mastenbroek’s approach to ‘storytelling through scents’ by creating delicate, droplet shaped illustrations that use intricately layered back-lit, cut paper. These directly echo the overlaying of scents that she uses to create her fragrances.
“Each perfume comes from Ruth’s rich imagination and past inspirations,” says Garrick Hamm, WMH’s creative director. “We have collected these thoughts, dreams and memories and brought them to life in a single precious droplet.”
Mastenbroek feels that WMH has caught the spirit of her work perfectly, saying ‘Every drop tells a story’ is a wonderful expression of my life’s work.’
The Ruth Mastenbroek fragrance collection can be purchased online and instore stockists across independent British retailers, including the Fenwick Bond Street store, London.
Source: Williams Murray Hamm