Advertising agency M&C Saatchi has been appointed by the UK Government’s Department for Communities and Local Government, to manage communications for their Neighbourhood Planning campaign following a competitive pitch.
The Neighbourhood Planning initiative, which encourages individuals to take advantage of new powers to control and improve what happens in their local area, is one of the Government’s flagship policies for devolving power and decision-making to local communities. The nationwide campaign will roll out through multimedia paid-for activity and open source promotional materials in May 2016.
Pinky Badhan, Head of Campaigns and Marketing, DCLG, said: “Neighbourhood Planning is about giving local communities power to control planning policies in their area. In communicating this message, we wanted a campaign idea which resonated with the audience and delivered it simply and clearly – and this is what we received from M&C Saatchi.”
Tom Firth, Managing Director, M&C Saatchi, said: “Neighbourhood Planning represents a key initiative in the drive to give local people a say in matters that effect their own communities. We’re delighted to have been chosen by DCLG to take this message to a wider audience.”