Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy.
Reporting into Luke DâArcy, Momentum Worldwideâs UK President, Taylor will oversee Momentum Worldwideâs team of planners and digital strategists across the London and Manchester offices. He will be responsible for working with the agencyâs global and UK clients such as American Express, Coca-Cola, Asda and Microsoft. In addition to this, he will manage the agencyâs proprietary research programme and strategic development tools.
The new role will see Taylor leverage customer and business intelligence to improve consumer engagement, sponsorships and partnerships.
Luke DâArcy, Momentum Worldwideâs UK President, who met Taylor during his time at KLP Euro RSCG said; âDeanâs mix of client and agency experience makes him a great addition to the business. Given his work at brands like Sony, Nokia, Britvic and Virgin he is a unique blend of creative, planner and strategist. He is one of the smartest guys in the industry and understands you canât block an experience.
“His role as Director of Creative Strategy is another proof point for our UK agency and clients as we strive to add additional firepower to our already world class team”.
Dean Taylor added: âI am thrilled to be joining Momentum Worldwide. I cannot wait to work closely with the fantastic teams here and share some amazing work in the coming months.
âTo have access to primary research with the Momentumâs ‘We Know’ series is truly exciting and I look forward to making the best use of the data to drive experience-led strategies that will truly make an impact.â
Before joining Momentum Worldwide, Taylor worked for the Virgin Group for nine years. Prior to this, Taylor was Global Marketing Manager for Sony Ericsson where he managed the Sony mobile placements globally for Casino Royale and Quantum of Solace and was UK Sponsorship Manager at Nokia.