Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]

Verizon Media and Microsoft expand partnership with global native advertising deal

Verizon Media and Microsoft expand partnership with global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]

Interbrand releases 2018 Best Global Brands Report

Interbrand releases 2018 Best Global Brands Report

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]

UK consumers biggest spenders on Christmas presents in Europe

UK consumers biggest spenders on Christmas presents in Europe

UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60. This is £50 greater than their nearest European rivals, and even with Brexit looming, 84 percent of those surveyed said it won’t affect spending this Christmas. The new research commissioned by media technology company Oath surveyed 2,000 European […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]

Momentum Worldwide appoints Director of Creative Strategy

Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy. Reporting into Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. […]

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