UM appoints Simon Taylor as Managing Partner for American Express

UM appoints Simon Taylor as Managing Partner for American Express

UM has appointed Simon Taylor as Managing Partner for American Express (Amex). Taylor joins the agency from Havas Media UK, where he also held the position of Managing Partner. Reporting directly to UM’s UK CEO Rachel Forde, Taylor will be responsible for driving all of Amex’s media delivery in the UK, as well as overseeing […]

American Express Launches New Campaign with Tina Fey

American Express Launches New Campaign with Tina Fey

 American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey. This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million US Credit Card Members more options for how they pay […]

American Express Announces Largest Custom Content Campaign

American Express Announces Largest Custom Content Campaign

American Express is announcing the launch of its largest custom content campaign, designed to drive awareness for Pay It Plan It, a first-of-its-kind feature that gives US Credit Card Members more options for how they pay for the things they buy. The campaign leverages a first-ever approach for American Express, prioritizing custom, explainer-style content delivered […]

New ads starring Lin-Manuel Miranda shows how AmEx backs people in both their lives & the communities they love

New ads starring Lin-Manuel Miranda shows how AmEx backs people in both their lives & the communities they love

On August 30, as part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and […]

American Express launches new brand platform and Global campaign

American Express launches new brand platform and Global campaign

American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]

American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

American Express and The New York Times Company’s experiential design agency, Fake Love, launched “Platinum Transported,” an innovative content series that brings viewers on an immersive digital adventure tied to the human senses. Designed to inspire global travel experiences, the series will transport viewers into the visionary perspectives of iconic American Express Platinum Card Members […]

Momentum Worldwide appoints Director of Creative Strategy

Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy. Reporting into Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. […]

American Express helps launch mobile game that encourages players to take care of national parks

American Express helps launch mobile game that encourages players to take care of national parks

The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]

American Express and Trip Advisor team up with range of travel offers

American Express and Trip Advisor team up with range of travel offers

American Express and TripAdvisor will team up to offer American Express customers special deals on travel. The deal will allow AmEx customers to post Card Member reviews, access exclusive Card Member hotspot lists and get special merchant offers, as well as heralding the introduction of a loyalty scheme through the “Amex Traveler” badge. “American Express […]