Omnicom Media Group Names Dylan Mouratsing Managing Director of Annalect UK

Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global Chief Data Officer and Partner at WPP’s T&Pm agency, will oversee the design and delivery of data and tech strategy and solutions for Omnicom clients in the UK; and will support continuous innovation across Omni, the open operating system that supports all Omnicom agencies worldwide.

Mouratsing succeeds Marie Clayton, who was recently appointed Managing Director of Annalect EMEA.

The appointment marks a return to Omnicom for Mouratsing, who previously was Business Director at MG OMD where he helped establish and lead a 40-person team that integrated insights, ad-ops, data science and econometrics to inform investment strategies. At T&Pm, he was Executive Committee lead for data, tech, and AI, driving product development. Over the course of a 20-year career in media, his work has earned numerous industry honors, including a gold IPA Effectiveness Award and a Media Week Gold for Best International Campaign.

Henry Rowe, Chief Digital Officer at OMG UK says, “Dylan will play a critical role at OMG UK, ensuring data and tech continue to sit at the centre of our Agency as a Platform proposition, and influencing the data-driven culture across OMG UK. A proven leader in data and tech, Dylan’s wealth of experience will ensure that our agency teams are able to activate Annalect’s unique blend of insights and advanced technology to turn data assets into business growth for our clients.”

Comment on his new role, Mouratsing noted, “OMG and Annalect have experienced remarkable growth in recent years, and I look forward to building on this momentum at the group level in the UK. As part of the global team that has developed the industry’s most advanced data and analytics offer, my focus will be on ensuring data driven marketing capabilities that deliver transformative business outcomes for UK clients.”

Mouratsing, whose appointment is effective October 8, will report to Henry Rowe, Chief Digital Officer at OMG UK. He joins Omnicom Media Group as the Global Media Agency New Business Barometer H1 2024 – an analysis of the global media agency marketplace published  last week by independent research company COMvergence –  reported Omnicom Media Group was the #1 global media group for total new business in the first half of the year, winning more than $5.3 billion in client billings; and was also ranked #1 in the UK.

As of this writing and based on the most recent numbers reported in the COMvergence  dashboards that provide a moment-in-time snapshot of the new business landscape, OMG continues to hold the best YTD total new businessrecord among the Big Six global media groups ($6.4 billion).

Source: Omnicom Media Group

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