The ambition with the new partnership is to strengthen Trustly’s position as a leading European online banking payments company. Weber Shandwick’s assignment includes strategic, operational and creative communication to help chart Trustly’s growth across a number of European key markets.
Trustly VP Marketing & Communications, Stefan Backlund said: “We’re really excited to have the Weber Shandwick team joining Trustly on our growth journey with the mission to create a borderless digital payments market based on the online bank account. To make a mark in today’s busy and changing communications landscape, it’s important for us to work differently and across the entire communications board. Our choice of agency reflects this and we’re looking forward to working together to develop our communications, and further boosting Trustly’s growth journey.”
UK MD of Tech and B2B at Weber Shandwick, Joe Walton said of the appointment: “Trustly is making great strides in the future of bank payments. We’re thrilled to have been appointed to work on their PR and to tell their story to a much wider audience.”
Trustly covers 29 European countries, with key focus placed on the UK, Germany and the Nordics. Throughout these areas, Trustly’s payment solutions attract global merchants across e-commerce, travel, financial services, games and digital goods.