The creative brains behind Kiss My are brothers and founders, Niels and Wouter Vandekerkhove. The brothers took inspiration for the brand from time spent on their family farm where they grew up and, specifically, their grandparent’s recipes using farmed produce; reimagining and perfecting these special recipes to create innovative new blends of vermouth tailored towards a more modern audience.
Playing to the “rebel legacy” at the heart of the Kiss My brand, Pearlfisher brings to life the artisanal elements of the its farm-to-table story in a sensorial design, rooted in family and nature. The new identity features back-to-back S’s to signify that this is a brand that goes its own and unexpected way – creatively evoking a contrast in contradictions between being both traditional and contemporary, crafted and raw.
Strategic Creative Director Jesper von Wieding said, “It was an exciting challenge to look at how we could bring every element of the brand’s provenance, mission and playful side to life to establish a very distinct space for it on the drinks shelf. The brand name cheekily makes clear the brand’s intent to never bend to expectations. Informing our approach to the design, this confidence is a nod to today’s exploratory drinkers who are excited by new drinking experiences with a desire to indulge in a premium, natural and sophisticated drink.”
Working on the design and creative development of the digital world for Kiss My, Senior Designer, Louise Hvenegaard, explained “Representing the quality and premium nature of the brand a flourishing golden tree motif grows from the new KM symbol and family crest. The natural ingredients and feeling of being immersed in the beautiful landscape and environment of the family farm inspired the brand colour palette and detailed illustrations which weave and wrap around the tactile bottle – taking the customer deeper into the overall experience of the drink, brand storytelling and delicious serving suggestions.”
Wouter Vandekerkhove, Co-Founder of Kiss My said, “We are committed to doing things differently and taking our ideas, and sense of original creativity, to like-minded individuals. This thinking needed to visually come to life across our brand identity and packaging design and Pearlfisher has 100% embraced our approach and the idea of never-ending possibility, to give us a beautiful, sensorial and impactful design.”
Kiss My is now available in three innovative blends: Kiss My, Rhubarb, Kiss My, Blackberries and Kiss My, Nuts throughout Belgium, the Netherlands and Luxemburg and online at www.kissmydrinks.com