PETER ALSANTE JOINS FORTNIGHT COLLECTIVE AS CHIEF CREATIVE OFFICER

Creative Vet Brings a Passion for Brands and a History of Business Wins and Creative Awards

Fortnight Collective, the independent brand accelerator based in Boulder, CO, today announced that Peter Alsante, a former executive creative director at BBDO and Grey’s flagship New York offices, has been named chief creative officer.

Alsante will spearhead the creative discipline at Fortnight, working hand in hand with the agency’s growing roster of global and challenger brands and managing the agency’s new business process. The addition of Alsante follows a number of senior-level hires Fortnight has made to serve a growing base of organic and new client business.

“I cannot possibly overstate the depth and breadth of Peter’s creative thinking, as well as his tireless passion for brands and the wider world in which we live,” said Andy Nathan, founder/CEO, Fortnight. “He won two Emmy Awards for his deeply moving work for Sandy Hook Promise and he co-led BBDO’s 2021 win of Home Depot, one of the agency’s biggest wins in a decade. His singular talent and his vision align perfectly with the independent agency we are building for the future.”

Alsante’s 20-year career began with an administrative role, answering phones at BBDO New York, where he rose through the ranks to eventually serve as ECD. Over 16 years, his impressive roster of work included high-profile, award-winning campaigns for Foot Locker, AT&T, FedEx and Snickers. From BBDO, he moved to Grey New York, where he and his Pringles team created the brand’s biggest Super Bowl success to date and the viral social campaign “The Pringles Spider,” which proved the internet loves anything relatable and slightly unhinged.

After Grey, he served a short stint as CCO at The Community, where his team relaunched the human nose as the world’s greatest innovation for Bath & Body Works, and won at Cannes for a daring collaboration between Cologuard and Fuck Cancer, in which dogs encourage humans to pick up their own poop. For Hornitos, he created a campaign that challenged the exclusivity of the MET Gala that netted 1B+ impressions in three days.

Alsante’s obsession with making culturally relevant work earned him a spot on The Drum’s list of the world’s Top 15 Creative Directors and a speaker slot at Tribeca X, where he discussed how storytelling can push brands to actually do good, not just look good. Throughout his career, Alsante helped clients create work that people pay attention to, talk about, share, debate, cry over, laugh at and occasionally analyze in think pieces.

“What excited me most was finding an independent agency committed to creating surprising, authentic and effective work that connects with real people, not demographic data sets,” said Alsante. “That spirit is alive in everything Andy and the team are building.”

At Fortnight, Alsante will immediately oversee the client’s roster of global and regional brands, including Nestle Purina, Noodles & Co, Steamboat, Sun Valley, Novomex Brands, and Smartwool.

Fortnight helps brands create momentum by pairing deep intention with decisive speed. Independent by design and powered by big-agency minds, Fortnight partners with brands across strategy, innovation, creative, campaigns, execution, and communications. The agency has been recognized as a Fastest Growing Agency by Adweek, a Best Place to Work by Outside Magazine and Ad Age and a Small Agency of the Year award by Ad Age.

Source: Fortnight Collective

  Agency, Appointment, Chief Creative Officer, Fortnight Collective, Peter Alsante