The partnership allows Planet Shine’s broad portfolio of eco-conscious clients to opt in to make donations to Northwoods, which will help to finance its pipeline of rewilding projects. Additionally, the agency will dedicate a week’s worth of strategic consultancy, to help Northwoods further its aims.
Whilst providing essential financial support for the project, Planet Shine will also bring to life and amplify purpose driven stories, via written editorial and film. Where appropriate, Northwoods will facilitate visits to the sites so that brands who have donated to the cause can experience first-hand the impact their involvement is having.
The UK currently has the lowest percentage of biodiversity in all of Europe, but the rewilding project hopes to remedy that with its significant green credentials. Northwoods Rewilding Network partner, Rewilding Denmarkfield, saw a marked increase in biodiversity outcomes in one year alone, including over 99 more plant species, 22 new bird species, 43x more bees and 3x more butterflies than the year before.
Further research states that restoring and protecting native woodland, peatbogs, heaths and species-rich grasslands over a total of six million hectares could sequester up to 47million tonnes of CO2 per year – more than 10% of current UK greenhouse gas emissions.
Rachel McClelland, Founder and CEO of Planet Shine, said:
“Letting nature guide us in terms of how we live our lives, how we work and do business and how we interact with other species and with the natural environment is the key to the future of humanity and the planet. If we follow nature, we survive. Nothing else matters and what we’re doing with Northwoods is exactly that. Brands who are brave and who align with nature will not only play a critical role in saving the planet but will open up new opportunities for growth whilst staking their claim in the future.”
Peter Cairns, Executive Director, SCOTLAND: The Big Picture, added:
“Against the backdrop of a climate and nature emergency, the role of businesses in returning abundance and diversity of life to our nature-depleted land and seas, has never been more critical. We are delighted that PlanetShine has stepped up to this challenge and chosen to make rewilding their business.”
Source: Planet Shine